Explore Tualatin Valley (ETV), the destination marketing organization for Washington County in Oregon, has recently appointed Claire Fisher as its new chief marketing officer. Before her tenure at ETV, Fisher, a native of Beaverton, served as a senior account director at Sparkloft Media. In this role, she dedicated a significant part of her career to collaborating with DMOs and clients in the travel and tourism sector, assisting them with campaign development, launches, and offering continuous support for their social media and creative requirements.
Fisher expressed her enthusiasm regarding her transition to ETV after nearly two decades of experience on the agency side. “Having collaborated with Explore Tualatin Valley during my tenure at Sparkloft and assisting the team with their recent rebranding and campaign launch, it seems like a natural progression to become part of the ETV team and deepen my knowledge of this beautiful region.”
With a strong capability in developing and implementing marketing plans and strategies, coupled with her extensive experience across diverse channels, verticals, and cross-functional teams, Fisher’s adaptability and strategic approach represent a significant advantage for any project.
Dave Parulo, CEO and president of Explore Tualatin Valley, expressed his excitement in welcoming Claire Fisher to the team. He emphasized her valuable expertise in destination marketing and her strong ties to the local region, highlighting her as an invaluable addition to the organization.
As a true Oregonian, Fisher has a deep appreciation for the outdoors. When she is not working, she enjoys taking her dog for walks, practicing her golf swing at the driving range, or engaging in activities such as stand-up paddleboarding and snowboarding.
