The global tourism industry gathered in Berlin this week for the 60th anniversary of ITB Berlin...
Category - WTTC
At ITB Berlin, Tourism Talks Resilience and Monitoring — But Who Is Leading?
As global uncertainty grows, tourism leaders gather at ITB Berlin 2026. But while WTTC speaks of...
WTTC warns England visitor levies could cut UK economy by £14.4bn as consultation closes
WTTC warns a proposed English visitor levy could cost the UK economy £14.4bn, while ETOA urges...
WTTC Warns UK Tourism Levies Could Undermine Growth, Jobs and Global Competitiveness
London, UK — As the UK government moves ahead with plans to give local authorities the power to...
Spain Emerges as World’s Tourism Powerhouse — Madrid Declared Global Tourism Capital
Spain has reinforced its status as a global tourism leader after welcoming nearly 97 million...
WTTC Strengthens Strategic Partnership with Spain as Global Headquarters Opens in Madrid
The decision to establish the World Travel & Tourism Council global headquarters in Spain...
World Travel & Tourism Council Blind Spots and the Rise of a Quiet Tourism Revolution
As World Travel & Tourism Council champions scalable, profit-driven tourism led by global...
WTTC Warns Proposed US ESTA Changes Could Further Damage International Tourism to the United States
The World Travel & Tourism Council warns that proposed US ESTA changes could further damage...
From Cancún to the World: Quintana Roo’s Gobernadora Mara Lezama Espinosa Redefines Tourism Safety & Leadership
At FITUR Madrid, Quintana Roo Governor Mara Lezama Espinosa showcased tourism growth, security...
World Tourism Network Calls on Tourism Leaders to Unite and Speak Out as Fear Damages U.S. Travel Image
The World Tourism Network is urging global tourism bodies, including WTTC, UN Tourism, and...
When Trump Sees Domination, Politics Divides—Tourism Still Unites
Donald Trump’s Davos speech revealed a worldview built on dominance rather than trust. Yet even as...
WTTC Signs Agreement With Spain to Relocate Global Headquarters to Madrid
A smiling Gloria Guevara officially confirmed today at FITUR in Madrid the relocation of the World...
Rain, Resolve and Recovery: FITUR 2026 Opens Packed with Global Tourism Leaders as Power Shifts Take Shape
FITUR 2026 opened on a cold, rainy day in Madrid, quickly filling IFEMA with global travel...
Gloria Guevara Returns to WTTC as Global Tourism Leadership Shifts to the Private Sector
Gloria Guevara’s return as CEO of the World Travel & Tourism Council comes at a pivotal moment...
Trump Executive Order Ends US Hopes of Rejoining UN-Tourism, Shifting Global Tourism Power
President Donald Trump’s latest executive order withdrawing the United States from dozens of UN...
Global Tourism Enters a Political Storm as Power, Profit, and Values Collide
Global tourism is entering a volatile new era as leadership shifts, corporate power consolidates...
World Tourism Network Applauds US–Canada Beyond Borders Tourism Coalition, Urges Expansion to Europe
The World Tourism Network applauds the Beyond Borders Tourism Coalition and urges it to expand...
WTTC’s Madrid Reset Explained
WTTC’s move from London to Madrid is more than relocation—it is a governance reset. After Rome...
Global Tourism Economy Forum Moves to Harbin as China, Saudi Arabia, and Europe Compete for Tourism Leadership
China, the UAE, Saudi Arabia, Spain, and Italy are increasingly competing to host the global travel...
A Door Opens at UN-Tourism: Why Gustavo Santos’ Exit Matters More Than a Resignation
Gustavo Santos’ resignation signals more than a personnel change at UN-Tourism. It marks a chance...
Spain Consolidates Global Tourism Power as Madrid Anchors UN Tourism with Catalonia, the Basque Country and WTTC
Spain will seek associate membership in UN Tourism for Catalonia and the Basque Country, citing...
WTTC Moves to Madrid: Talent Access, Tax Advantages, and a Post-Brexit Reality Check
The World Travel and Tourism Council (WTTC) decision to move its Global Office from London to...
WTTC: China on Track to Overtake U.S. as World’s Largest Tourism Market
China’s tourism economy is expanding at twice the global growth rate as visa-free policies and...
WTTC Considers Six Global Cities for New Office as Tourism Leadership Debate Grows
As WTTC weighs relocating its global office, the decision exposes deeper questions about power...
WTTC Welcomes Bain & Company as Newest Industry Partner
WTTC has welcomed Bain & Company as a new Industry Partner, bringing global consulting...
WTTC and UNWTO’s Claim Tourism is 10% of the Global GDP Needs a Second Look
Travel and tourism are often described as 10% of the global economy, but this figure depends on how...
A Life And Death Situation for the New UN-Tourism Secretary General Shaikha Al Nowais
Not only is the global public sector in the Tourism sector ready for a new era in tourism...
Why not Teach Tourism In Schools, suggested at the UN Ministerial Summit at WTM in London
Tourism Ministers attending the ongoing World Travel Market in London met at the UNWTO and WTTC...
WTTC to Relocate to Italy, Spain or Switzerland Due to Brexit
The World Travel and Tourism Council (WTTC is getting ready to move its headquarters out of the...
UN Tourism Secretary General Elect Shaikha Al Nowais on The Hot Seat with WTTC Gloria Guevara
Gloria Guevara, the Interim CEO of the World Travel and Tourism Council (WTTC) had the opportunity...
The Italian PM and the New Italian WTTC Chair Made Italy and World Tourism Proud Today
A patriotic opening of the World Travel and Tourism Summit (WTTC) makes attending Prime Minister...
Europe is The Beating Heart of International Tourism According to WTTC
Delegates representing the largest tourism companies in the world are currently in Rome for the...
WTTC Summit Rome is Open: The Official Press Release
As the global Travel & Tourism sector is poised for another record-breaking year, the world's eyes...
WTTC Global Tourism Leaders Dialogue Concluded in Rome United
Government tourism ministers and global CEOs unite in Rome to tackle competitiveness...
WTTC Global Summit in Rome Ongoing With WTTC’s Credibility On The Line
As the World Travel & Tourism Council summit gets underway in Rome today (28 Sept 2025), the CEO...
Countdown to WTTC Summit 2025 in Rome
The World Travel and Tourism Council, under the leadership of its interim CEO, Gloria Guevara, is...
Who Will Speak and Not Speak at The WTTC Summit in Rome?
The World Travel & Tourism Council (WTTC), under the theme "La Grande Bellezza del Viaggio"...
eTN at WTTC Summit, IMEX America, World Tourism Forum, Lufthansa City Center GA, World Travel Market London
London, Las Vegas, Brussels, London and Malta will be the hotspots for eTurboNews for the rest of...
15 Minutes in Rome That May Shape WTTC and UN-Tourism
Rome will be the hotspot of global tourism when the wealthiest travel and tourism companies in the...
Gloria Guevara is back at WTTC as Interim CEO
CEO's of the largest companies in tourism, members of the World Travel and Tourism Council, are...