AMSTERDAM, The Netherlands – Europe’s most important platform for the health and natural ingredients returns to the Netherlands after 10 years.

Supermarket shelves across Europe today provide evidence of the rising demands for food manufacturers to supplement artificial ingredients with natural replacements. There is increasing consumer demand for natural flavours and colours, natural ingredients and health benefit led ingredients, (provided they meet the stringent EU health regulations). Meeting these demands continues to create huge challenges for food manufacturers, yet worldwide sales for the health and natural food ingredient sectors are estimated to reach approximately USD$1 trillion over the next 3 years, making it one of the fastest growing sectors in the food industry.

Natural ingredients is the defining trend in today’s food industry

Natasha Berrow, Brand Director, Food ingredients Global comments, “The decision to hold Hi Europe at the RAI Amsterdam on the 2-4 December was always certain, as a very high proportion of the food industry is based in The Netherlands. In the last few decades, many small to medium sized companies have successfully established themselves in the Dutch market, with a focus on health and natural trends, and niche products and concepts. We are very excited to bring our event back to a market that brings extensive opportunities and solutions to the health ingredients industry”.

Natalie Meijers, Communications Manager, FrieslandCampina Ingredients said, “We are proud that the Health ingredients is in The Netherlands this year as we are a Dutch company. We are pleased to do business with the 8000 attendees, from all around the world. Hi Europe is the best place for us to show our dedication to advanced nutrition and health”.

Bursting with natural additives

Over 500+ leading suppliers will showcase natural, health and nutritional ingredient solutions at Hi Europe on 2-4 December 2014 at the RAI Exhibition Centre, Amsterdam proving that it is the ideal platform for companies that wish to equip themselves for the changing market and consumer demands, and who want to learn about pioneering innovations in the food industry. Hi Europe is expected to attract 8,000+ food and beverage professionals specialising in developing new products for this booming consumer sector.

Food manufacturers will be able to source new ideas, innovation and ingredients solutions in dynamic, quick and new ways at Hi Europe 2014. Mintel’s new Ingredients and Innovations Hub will provide an overview of the health industry through seminar sessions provided by key exhibitors and industry leaders. Innovation Tours, led by NutriMarketing, will highlight specific food trends and solutions, providing high-end solutions in topics such as sport nutrition, digestive health & immunity and heart health, while Leatherhead’s Discovery Tours allow visitors to explore the show floor and find ingredients suppliers at your own pace. The New Product Zone, sponsored by Innova, will present the latest innovations in food and packaging, while Ingredients in Action provides a space where visitors can taste, touch and smell the latest food innovations.