Travelport Partners with Tourism Malaysia on DMO

Travelport Partners with Tourism Malaysia on DMO
Travelport Partners with Tourism Malaysia on DMO
Written by Harry Johnson

Malaysia will proudly host the ASEAN Tourism Forum (ATF) in 2025, followed by the highly anticipated Visit Malaysia Year in 2026.

Travelport and Tourism Malaysia, an agency operating under the Ministry of Tourism, Arts & Culture Malaysia, have announced an extension of their strategic partnership for destination marketing.

During the previous year, the partnership between Tourism Malaysia and Travelport has yielded fruitful outcomes in the form of a successful campaign and data analysis. This collaboration has significantly expedited the growth of the campaign conversion for the Malaysian Destination Marketing Organization (DMO). The DMO intends to utilize the insights provided by Travelport to educate and captivate travel retailers about the allure of Malaysia as a premier destination. The primary objectives of Tourism Malaysia’s campaign revolve around achieving continuous growth in visitor arrivals, prolonging their stays, and encouraging higher spending from tourists.

Manoharan Periasamy, Director General of the Malaysia Tourism Promotion Board, announced that this extension is an excellent opportunity for Malaysian Tourism to prepare for the events that await both visitors and the industry. This year, the tourism scene in Malaysia is brimming with activities, including the State Visit Year from four states: Melaka, Kelantan, Perak, and Perlis. Furthermore, Malaysia will proudly host the ASEAN Tourism Forum (ATF) in 2025, followed by the highly anticipated Visit Malaysia Year in 2026. The latter aims to attract 35.6 million foreign tourists, generating RM147.1 billion in expenditures.

Periasamy emphasized that this collaboration will further enhance our promotional efforts, with a specific focus on positioning Malaysia as the premier ecotourism destination worldwide, showcasing our diverse ecosystems and natural wonders.

About the author

Harry Johnson

Harry Johnson has been the assignment editor for eTurboNews for mroe than 20 years. He lives in Honolulu, Hawaii, and is originally from Europe. He enjoys writing and covering the news.

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments
0
Would love your thoughts, please comment.x
()
x
Share to...