India-South Africa: Divided by Geography, United By Tourism

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Written by Binayak Karki

As South Africa positions itself as an enticing destination for Indian travelers, the tourism board is optimistic about leveraging the growing interest and expanding its presence in key markets across India.

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The South African Tourism Board is gearing up to welcome a significant influx of Indian tourists this year, aiming to surpass pre-COVID levels.

With a focus on tapping into the potential of tier II cities in India, the board anticipates crossing the 100,000 mark for Indian visitors.

Neliswa Nkani, Head of South African Tourism Hub for the Middle East, India, and Southeast Asia, highlighted the importance of tier II cities in driving growth, emphasizing the need to generate demand and offer compelling experiences in these regions.

To bolster its efforts, South African Tourism has allocated a substantial budget for various promotional activities, including outdoor advertising, digital media campaigns, trade engagements, roadshows, and corporate partnerships.

The conclusion of the 20th Annual India Roadshow in Mumbai marked a strategic milestone in the board’s engagement with the Indian market, following events in Jaipur, Delhi, Ahmedabad, and Bengaluru.

Despite India being the sixth-largest source market for South Africa in terms of tourist arrivals, challenges such as lack of direct flights and visa requirements remain. Nevertheless, Nkani expressed optimism about India’s potential, citing Indian tourists’ strong spending patterns and diverse preferences for experiences.

In targeting different segments, South Africa aims to attract corporate travelers for meetings and events, High Networth Individuals (HNIs) from tier II cities, millennials, women travelers, and sports enthusiasts.

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Additionally, efforts are underway to encourage longer stays and promote lesser-explored regions of South Africa to Indian tourists.

As South Africa positions itself as an enticing destination for Indian travelers, the tourism board is optimistic about leveraging the growing interest and expanding its presence in key markets across India.

About the author

Avatar of Binayak Karki

Binayak Karki

Binayak - based in Kathmandu - is an editor and author writing for eTurboNews.

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