ProtecTasbih, developed in conjunction with creative agency partners, are the initial set of prayer beads that provide a dual purpose by seamlessly merging the spiritual act of tasbih with the added advantage of hand sanitization. This revolutionary innovation redefines the conventional prayer beads, showcasing a harmonious fusion of cultural veneration and contemporary health awareness.

The prayer beads use tea tree oil as a sanitizing element as it is effective against a broad spectrum of bacteria and disrupts the cell membrane of the bacteria itself. Using a molding technique, the oil was integrated into a semi-solid compound to create a solid bead.

Mr. Essam Akhonbay, VP Marketing at Saudia says:

“At Saudia, our commitment to the well-being of all our guests is paramount.”

“We take pride in introducing a unique product that enhances the pilgrimage experience, allowing our guests to fully immerse themselves in their spiritual journey.”

The new innovative product will be available on board for all Saudia guests to ensure a healthier and sanitary pilgrimage journey. Protectasbih were also distributed out across the holy city of Makkah.

Saudia was recently awarded the “World Class Airline 2024” for the third consecutive year at The APEX Official Airline Ratings™ awards. Saudia has also advanced 11 places in the Skytrax airlines ranking of the World Best Airlines 2023. The Airline also ranked top among global airlines for best on-time performance (OTP) according to a report by the Cirium. Saudia has grown to become one of the Middle East’s largest airlines and is a member of the International Air Transport Association (IATA) and the Arab Air Carriers Organization (AACO) and has been a member airline in SkyTeam since 2012.