The Caribbean island of Nevis has announced the appointment of Mr. Phéon Jones to manage and advance the institution’s strategy as Director of Sales & Marketing for all markets with specific responsibility for the North American Market.

Prior to this position, Mr. Jones started his career in Banking with CIBC FirstCaribbean in St. Kitts & Nevis and through his hard work, dedication, results and exceptional interpersonal skills quickly rose through the ranks and became Head of Sales for the Nevis Market of CIBC FirstCaribbean ending 2017.

Mr. Jones brings over 14 years of marketing experience with an extensive wealth of knowledge in the area of customer service, sales, marketing and social media marketing.

“We are thrilled to welcome Mr. Jones as Director of Sales & Marketing for all markets. The goal is to continue showcasing the beautiful elements and unique events of our destination as well as diversify/expand our source markets,” said Devon Liburd, CEO of Nevis Tourism Authority.

Mr. Jones holds a Bachelor’s Degree in Business Management and Marketing from St. Thomas University located in Miami, Florida. Additionally, he has earned professional financial certificates throughout his career and has professionally certified himself in the social media field. Mr. Jones previously served as Senior Marketing Officer for The Bank of Nevis Limited where he directly managed the institution’s Marketing Department, brand, market presence, and reputation across all segments including corporate, retail and corporate social responsibility to boost and ensure profitability.