Dr. Taleb Rifai, former UNWTO Secretary-General, Jordan

, Dr. Taleb Rifai, former UNWTO Secretary-General, Jordan, eTurboNews | eTN
Taleb Rifai

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Travel & Tourism Today is a powerful economic sector affecting and changing the lives of Billions of people around the world, but, beyond the numbers and the economic benefits of Generating $ 3.4 billion of global spending every DAY, Creating 1/10 jobs all over the world, and Representing 10.4 % of world GDP, Travell, and Tourism, is today a major contributor to much more significant change and transformation that slowly and gradually is bringing us together, as humans, like never before. We and Africa are ONE in today’s world. Travel has connected us back to where it all started.

In today’s world, I would like to believe that, the transformative power of Travel and Tourism, When well managed and utilized, is a cornerstone in establishing world peace and in turn a better world, for people and planet,
Protecting our cultural and natural heritage, Empowering local communities. Breaking down stereotypes enables us to experience, enjoy and celebrate the beauty of our rich cultural diversity,

These are indeed some of tourism’s contributions to MAKING THE WORLD A BETTER PLACE.

Mark Twain summed it up pretty well when he said
“Travel is fatal to prejudice, bigotry, and narrow-mindedness, and many of our people need it sorely on these accounts. Broad, wholesome, charitable views of men and things cannot be acquired by vegetating in one little corner of the earth all one’s lifetime.”

Travel, my friends, opens minds, open eyes, and open hearts. We became better people when we travel

Taleb Rifai

About the author


Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1977).
He founded eTurboNews in 1999 as the first online newsletter for the global travel tourism industry.

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