This is part of VisitMalta’s two-year agreement as IDF’s Official Destination Partner.
Nearly 1000 of the strongest female and male athletes, participants ranging from 14 to 80+ years of age, from 60+ countries will gather for the World Bench Press Championships to determine who has the strongest bench press in the world!
The event will be directed by Powerlifting America and the IPF. Visit Austin and Eleiko USA have also signed on to direct and support this prestigious event.
Carlo Micallef, CEO, Malta Tourism Authority, noted, “This campaign is part of VisitMalta’s strategy to promote Destination Malta and the brand VisitMalta to the enormous sporting events’ fan bases worldwide, in the event itself, on social media, and especially those events like the IPF Powerlifting competitions that are given extensive television exposure.”
The VisitMalta brand will be showcased on the live televised broadcasts during Prime Time.
It will appear on CBS Sports, plus 4 International TV Stations and 3 Regional TV Stations, from 6-7 pm Local Time (7-8 pm New York Time). The VisitMalta partnership will be promoted during 5 CBS TV Spots and on 30 Digital Billboards.
For more information about 2024 IPF World Bench Press Championships can be found at the following two links: www.powerlifting.sport and www.ipfworlds.us
About Malta
Malta and its sister islands Gozo and Comino, an archipelago in the Mediterranean, boasts a year round sunny climate and 8,000 years of intriguing history. It is home to three UNESCO World Heritage Sites, including Valletta, Malta’s Capital, built by the proud Knights of St. John. Malta has the oldest free-standing stone architecture in the world, showcasing one of the British Empire’s most formidable defense systems, and includes a rich mix of domestic, religious and military structures from the ancient, medieval and early modern periods. Rich in culture, Malta has a year-round calendar of events and festivals, attractive beaches, yachting, trendy gastronomical scene with 7 Michelin-starred restaurants and a thriving nightlife, there is something for everyone.
For more information on Malta, please visit www.VisitMalta.com.
