Virgin Australia announced that it will be using Sabre’s NDC IT capabilities, together with its Global Distribution System (GDS), to both
create and distribute innovative offers and rich, customised NDC content.

Virgin Australia will be deploying Sabre technology to power its future retailing efforts across both direct and indirect channels. Using Sabre’s NDC IT capabilities, the carrier will be able to make realtime NDC offers accessible to travel buyers so they will be able to shop, book, and service Virgin Australia’s NDC air and ancillary offers with speed and scalability.

Virgin Australia has a multi-pronged strategy backed by an extensive suite of Sabre technology to help in its efforts to improve operational efficiencies, increase revenue opportunities, create tailored offers for travelers, and distribute those offers across the global travel marketplace.