Lower Hawaii Hotel Occupancy with Higher Revenue is Good News for some

JayTalwar | eTurboNews | eTN
Jay Talwar,  the Senior Vice President of Marketing, and Chief Marketing Officer for the Hawaii Visitors and Convention Center

The Hawaii Tourism Authority releases its latest report on hotel occupancy in the Aloha State.

Hotel occupancy in April 2024 was lower compared to occupancy measured before the COVID-19 year in 2019. However, the revenue per available room was higher in 2024 compared to 2019.

This may be good for hotels, but challenging for third-party retail businesses, such as shops, restaurants, and attractions. r.

The statewide revenue available room (RevPAR) in April 2024 was $266 (-4.0%), with an average daily rate of $368 (-2.1%) and occupancy of 72.3 percent (-1.4 percentage points) compared to April 2023. Compared with April 2019, RevPAR was 25.4 percent higher, driven by higher ADR (+35.1%) which offset lower occupancy (-5.6 percentage points).

The report’s findings utilized data compiled by STR, Inc., which conducts the largest and most comprehensive survey of hotel properties in the Hawaiian Islands. For April 2024, the survey included 171 properties representing 47,965 rooms, or 86.4 percent of all lodging properties with 20 rooms or more in the Hawaiian Islands, including those offering full service, limited service, and condominium hotels. Vacation rental and timeshare properties were not included in this survey.

Statewide Hawai‘i hotel room revenues totaled $443.2 million (-4.5% vs. 2023, +28.6% vs. 2019) in April 2024. Room demand was 1.2 million room nights (-2.5% vs. 2023, -4.8% vs. 2019) and room supply was 1.7 million room nights (-0.6% vs. 2023, +2.6% vs. 2019) (Figure 2). 

Luxury Class properties earned RevPAR of $502 (-1.0% vs. 2023, +19.5% vs. 2019), with ADR at $798 (-6.5% vs. 2023, +44.7% vs. 2019) and occupancy of 63.0 percent (+3.5 percentage points vs. 2023, -13.3 percentage points vs. 2019). Midscale & Economy Class properties earned RevPAR of $174 (+3.1% vs. 2023, +33.0% vs. 2019) with ADR at $235 (+1.3% vs. 2023, +45.4% vs. 2019) and occupancy of 74.0 percent (+1.3 percentage points vs. 2023, -6.9 percentage points vs. 2019).  

Maui County hotels continued to be impacted by the August 8, 2023, wildfires, but still led the counties in April 2024 RevPAR due to comparatively higher ADR. Maui County hotels achieved RevPAR of $368 (-7.3% vs. 2023, +20.4% vs. 2019), with ADR at $555 (-9.1% vs. 2023, +43.2% vs. 2019) and occupancy of 66.3 percent (+1.3 percentage points vs. 2023, -12.6 percentage points vs. 2019). 

Maui’s luxury resort region of Wailea had RevPAR of $565 (+8.0% vs. 2023, +0.8% vs. 2019), with ADR at $742 (-12.5% vs. 2023, +22.3% vs. 2019) and occupancy of 76.2 percent (+14.5 percentage points vs. 2023, -16.3 percentage points vs. 2019). In April, hotels in the Lahaina/Kāʻanapali/Kapalua region were occupied by a mix of displaced Lahaina residents impacted by the fires, relief workers, and visitors. 

The Lahaina/Kā‘anapali/Kapalua region had RevPAR of $291 (-19.7% vs. 2023, +16.5% vs. 2019), ADR at $463 (-14.0% vs. 2023, +44.9% vs. 2019) and occupancy of 62.9 percent (-4.5 percentage points vs. 2023, -15.4 percentage points vs. 2019).   

Kaua‘i hotels earned RevPAR of $311 (+1.1% vs. 2023, +74.9% vs. 2019), with ADR at $432 (+5.8% vs. 2023, +62.0% vs. 2019) and occupancy of 72.0 percent (-3.4 percentage points vs. 2023, +5.3 percentage points vs. 2019).

Hotels on the island of Hawai‘i reported RevPAR at $289 (-2.1% vs. 2023, +49.0% vs. 2019), with ADR at $442 (+3.5% vs. 2023, +70.4% vs. 2019), and occupancy of 65.3 percent (-3.7 percentage points vs. 2023, -9.4 percentage points vs. 2019). 

Kohala Coast hotels earned RevPAR of $441 (-2.2% vs. 2023, +54.4% vs. 2019), with ADR at $584 (-2.9% vs. 2023, +56.4% vs. 2019), and occupancy of 75.5 percent (+0.5 percentage points vs. 2023, -1.0 percentage points vs. 2019).

O‘ahu hotels reported RevPAR of $210 (-1.6% vs. 2023, +15.3% vs. 2019) in April, ADR at $275 (+1.0% vs. 2023, +20.5% vs. 2019) and occupancy of 76.5 percent (-2.0 percentage points vs. 2023, -3.4 percentage points vs. 2019). Waikīkī hotels earned RevPAR of $197 (-1.8% vs. 2023, +10.9% vs. 2019), with ADR at $257 (+0.6% vs. 2023, +15.6% vs. 2019) and occupancy of 76.7 percent (-1.9 percentage points vs. 2023, -3.2 percentage points vs. 2019).

Tables of hotel performance statistics, including data presented in the report, are available for viewing online.

The Hawai‘i Hotel Performance Report is produced using hotel survey data compiled by STR, Inc., the largest survey of its kind in Hawai‘i. 

The survey generally excludes properties with under 20 lodging units, such as small bed and breakfasts, youth hostels, single-family vacation rentals, cottages, individually rented vacation condominiums and sold timeshare units no longer available for hotel use. The data has been weighted both geographically and by class of property to compensate for any over and/or under representation of hotel survey participants by location and type.  

For April 2024, the survey included 171 properties representing 47,965 rooms, or 86.4 percent of all lodging properties with 20 rooms or more in the Hawaiian Islands, including full-service, limited-service, and condominium hotels. The April survey included 82 properties on O‘ahu, representing 29,419 rooms (95.7%); 43 properties in the County of Maui, representing 9,520 rooms (71.4%); 24 properties on the island of Hawai‘i, representing 5,363 rooms (80.7%); and 22 properties on Kaua‘i, representing 3,663 rooms (76.4%).

About the author

Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1977).
He founded eTurboNews in 1999 as the first online newsletter for the global travel tourism industry.

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