The Best Italian Wedding May Be Found Here

image courtesy of Rick Morgan from | eTurboNews | eTN
image courtesy of Rick Morgan from Pixabay

From February 6 – 9, 2024, Rome will host the second edition of Italy for Weddings, an event dedicated to the best of Italian weddings.

A format, created by Convention Bureau Italia with the co-management of ENIT (Agenzia nazionale del turismo – the Italian Government Tourist Board), is dedicated to wedding professionals and specifically destination weddings – the most important B2B event at the national level for the country.

The project, conceived with Laura D’Ambrosio, Division Manager and Wedding PR representative, aims to bring together supply and demand and will see the participation of 50 international buyers and over 35 Italian sellers.

In 2022, the recovery of wedding tourism in Italy was recorded in all regions with flattering numbers: 619,000 arrivals and over 2 million connected presences. A flow that – according to data from the Destination Weddings in Italy Observatory – produced a turnover of 599 million euros, +11% compared to 2019.

The United States of America was the main country of origin (29.2%) of the foreign couples who decided to celebrate their wedding in Italy, but over 57% of the events were generated by married couples residing in European countries. There is an estimated increase of over 1,000 weddings for 2024 (+9.5%).

Wedding tourism continues to grow in Italy with many bookings for 2023.

Italy for Weddings 2024

The Italy for Weddings 2024 event will be held in Rome for the first time in partnership with the Rome and Lazio Convention Bureau. In addition to the meetings and training conferences, panel discussions on current wedding-related issues are scheduled.

The top management of CVB Rome & Lazio points out that weddings are one of the high-spending segments in which to focus resources and promotional initiatives. Rome is in fact one of the top 3 Italian destinations for weddings of foreigners with significant revenues generated by an average expenditure that exceeds 55,000 euros per event.

Many locations in the Lazio region, from Tuscia to the Riviera di Ulisse, lend themselves to enriching the offer with excellent landscapes, food, and wine.

About the author

Mario Masciullo - eTN Italy

Mario is a veteran in the travel industry.
His experience extends worldwide since 1960 when at the age of 21 he started exploring Japan, Hong Kong, and Thailand.
Mario has seen the World Tourism develop up to date and witnessed the
destruction of the root/testimony of the past of a good number of countries in favor of modernity/progress.
During the last 20 years Mario's travel experience has concentrated in South East Asia and of late included the Indian Sub Continent.

Part of Mario's work experience includes multi activities in the Civil Aviation
field concluded after organizing the kik off of for Malaysia Singapore Airlines in Italy as an Institutor and continued for 16 years in the role of Sales /Marketing Manager Italy for Singapore Airlines after the split of the two governments in October 1972.

Mario's official Journalist license is by the "National Order of Journalists Rome, Italy in 1977.

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