This calculates into an employment impact estimated at around 90,000 employees. In other words, every euro spent by visitors to events generates 2.4 euros in production and 1.1 euros in added value for the national tourism economy. This is what is estimated by the Prometeia-Aefi (Italian Exhibition and Fair Association) report presented at the Temple of Hadrian in Rome on the occasion of World Fair Day and the 40th anniversary of the association.
According to the consultancy firm, which for the first time has carried out a study on the impact of trade fair tourism in Italy, travel linked to the segment triggers an annual expenditure of tourist goods and services of 4.25 billion euros a year (including 204 million in consumption taxes), creating added value of almost 2 billion euros.