Italy Trade Fair Tourism Turns Over 10 billion Euros a Year

MARIO TRADE FAIRS image courtesy of Prometeia | eTurboNews | eTN
image courtesy of Prometeia

In Italy, trade fair tourism hass a production value of over 10 billion euros a year, corresponding to an added value of 4.8 billion euros.

This calculates into an employment impact estimated at around 90,000 employees. In other words, every euro spent by visitors to events generates 2.4 euros in production and 1.1 euros in added value for the national tourism economy. This is what is estimated by the Prometeia-Aefi (Italian Exhibition and Fair Association) report presented at the Temple of Hadrian in Rome on the occasion of World Fair Day and the 40th anniversary of the association.

According to the consultancy firm, which for the first time has carried out a study on the impact of trade fair tourism in Italy, travel linked to the segment triggers an annual expenditure of tourist goods and services of 4.25 billion euros a year (including 204 million in consumption taxes), creating added value of almost 2 billion euros.

About the author

Mario Masciullo - eTN Italy

Mario is a veteran in the travel industry.
His experience extends worldwide since 1960 when at the age of 21 he started exploring Japan, Hong Kong, and Thailand.
Mario has seen the World Tourism develop up to date and witnessed the
destruction of the root/testimony of the past of a good number of countries in favor of modernity/progress.
During the last 20 years Mario's travel experience has concentrated in South East Asia and of late included the Indian Sub Continent.

Part of Mario's work experience includes multi activities in the Civil Aviation
field concluded after organizing the kik off of for Malaysia Singapore Airlines in Italy as an Institutor and continued for 16 years in the role of Sales /Marketing Manager Italy for Singapore Airlines after the split of the two governments in October 1972.

Mario's official Journalist license is by the "National Order of Journalists Rome, Italy in 1977.

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