Tanzania and Uganda have arranged international tourism exhibitions to showcase their attractions and services to international tourists and visitors seeking African holidays, particularly during the peak season from May to October.
The Karibu Kilifair 2024 commenced its three-day tourism event in Arusha, a popular tourist city in northern Tanzania, on Friday. The exhibition featured approximately 600 exhibitors from major tourist markets in Africa, the United States, Europe, and other prominent tourist markets worldwide.
The Tanzania premier tourism exhibition, known as “Karibu Kilifair 2024”, commenced right after the beginning of the high tourism season in East Africa, which runs from May to October.
The Karibu Kilifair stands as Tanzania’s premier international tourism exhibition, aimed at highlighting and promoting tourist offerings, particularly the abundant wildlife, heritage, and cultural attractions found in Tanzania, East Africa, Central Africa, and beyond.
The event was arranged and customized to function as a networking platform for businesses in the tourism sector, as well as to entice Tanzanians and residents of East Africa to bring their families along and explore the exhibition pavilions to gain insights into tourist destinations in the East African region.
Kilifair has grown to become a prominent tourism event in East Africa over the last eight years. It provides an exceptional opportunity for networking and establishing connections with new tourism partners in Tanzania’s thriving tourism sector, as well as in the wider East African region.
The event is anticipated to attract approximately 8,000 individuals, comprising both exhibitors and daylong visitors. Numerous workshops have been arranged, featuring experts from different locations, to facilitate the exchange of valuable insights on packaging destinations, visitor services, and tourism development in Africa. Additionally, a special seminar on Travel Technology will be held.
The Eighth edition of the Pearl of Africa Tourism Expo (POATE 2024) took place in Kampala from May 23 to 25, drawing in more than 5,000 tourist travel trade participants and 70 buyers.
The Expo managed to draw in participants from Uganda, as well as from various countries in East Africa. Additionally, it also garnered a significant number of trade visitors from Europe, the United States, and other parts of Africa.
Mr. Cuthbert Ncube, the Chairman of the African Tourism Board (ATB), took part in the POATE 2024 event. During his participation, he emphasized the crucial importance of collaboration between public and private institutions in order to foster the growth of the tourism industry and enhance Africa’s image as a tourist destination.
“We are engaging with ministers and numerous stakeholders, including the private sector, to share our new marketing practices and then speak with one unified voice,” Ncube said during a special media interview in Kampala.
Mr. Ncube emphasized the importance of Africa acknowledging its intrinsic value and tourism potential in order to thrive in the global market and compete effectively.
(eTN): Tanzania and Uganda Host International Tourism Expos | re-post license | post content
