The African Tourism Board is pleased to announce the appointment of the Hon. Dr. Mohammed Abu Zeid Mustafa, Minister of Tourism, Antiquities & Wildlife in Sudan, to the African Tourism Board (ATB). He will serve on the Board of Sitting Ministers and Appointed Public Officials.

New board members have been joining the organization before the upcoming soft launch of ATB taking place on Monday, November 5, at 1400 hours during World Travel Market in London.

200 top tourism leaders, including ministers from many African countries, as well as Dr. Taleb Rifai, former UNWTO Secretary General, are scheduled to attend the event at WTM.

Click here to find out more about the African Tourism Board meeting on November 5 and to register.

Dr. Mohammed Abu Zeid Mustafa has been Minister of Tourism, Antiquities and Wildlife since 2015. Sudan’s tourism potential is comprised of rich multiple varieties of cultures, customs, traditions, historic monuments, religions, regions and climates.

Visitors are drawn to Khartoum because of its history, and Sudan witnessed many successive civilizations such as those of Meroe and Kouh. The antiquities of those civilizations can still be seen around the country.

The hospitality shown by the Sudanese is inherent in their culture: they are generally kind, friendly, and welcoming. Tourism can achieve both economic and social growth and development in Sudan.

ABOUT THE AFRICAN TOURISM BOARD

Founded in 2018, the African Tourism Board (ATB) is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to and from the African region. The African Tourism Board is part of the International Coalition of Tourism Partners (ICTP).

The Association provides aligned advocacy, insightful research, and innovative events to its members.

In partnership with private and public sector members, ATB enhances the sustainable growth, value, and quality of travel and tourism to, from, and within Africa. The Association provides leadership and counsel on an individual and collective basis to its member organizations. ATB is rapidly expanding opportunities for marketing, public relations, investments, branding, promoting, and establishing niche markets.

For more information on the African Tourism Board, click here. To join ATB, click here.