Spanish Tourism Roma opens 6-meter video wall at Interactive Multimedia Centre

May 7, 2021
by Mario Masciullo - eTN Italy
2 min read

The space incorporates a specially-developed app supported by a 6-meter-long video wall that will allow users to navigate within Spanish destinations. They based the system on the cartographic navigation of the points of interest of Spain divided into 5 categories: main destinations, tourist areas, regions, UNESCO heritage cities, and itineraries.

The IMC is the flagship of Spanish tourism in Italy, and the opening is part of a strategy based on safety, digitization, and eco-sustainability in the management and promotion of destinations.

One of the products that most reflects these strategic lines is the Camino de Santiago, which foresees the celebration of the Holy Year (Xacobeo) in 2021 as a result of the COVID-19 health emergency extended until 2022.

Thanks to the collaboration with Turismo di Galicia, the app of the new space in Piazza di Spagna will have a navigation dedicated to the path of St. James. Users will, therefore, be able to “walk” the different stages of the paths, selecting all the resources they wish to prepare for the Xacobean experience in complete autonomy. For the less technological, the CEI provides some assistants available to inform about the Camino de Santiago.

The Italian market is the most important in terms of international travelers on the Camino de Santiago. This is the reason why the celebration of the Holy Year Xacobeo 2021-2022 will be the primary product hosted in the CEI space.

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About the author

Mario Masciullo - eTN Italy

Mario is a veteran in the travel industry.
His experience extends worldwide since 1960 when at the age of 21 he started exploring Japan, Hong Kong, and Thailand.
Mario has seen the World Tourism develop up to date and witnessed the
destruction of the root/testimony of the past of a good number of countries in favor of modernity/progress.
During the last 20 years Mario's travel experience has concentrated in South East Asia and of late included the Indian Sub Continent.

Part of Mario's work experience includes multi activities in the Civil Aviation
field concluded after organizing the kik off of for Malaysia Singapore Airlines in Italy as an Institutor and continued for 16 years in the role of Sales /Marketing Manager Italy for Singapore Airlines after the split of the two governments in October 1972.

Mario's official Journalist license is by the "National Order of Journalists Rome, Italy in 1977.

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