Sabre Corporation has recently made significant leadership appointments in order to drive forward its hotel growth expansion strategy. The company firmly believes that it has the potential to become the leading business-to-business (B2B) lodging platform in the Global Distribution System marketplace. This will be achieved by facilitating seamless global travel through the provision of relevant content, cutting-edge technology, and exceptional services.

Chinmai Sharma, Global Head – Lodging, Ground & Sea for Sabre Travel Solutions

emphasized the significance of investing in our hotel B2B distribution to enhance our hotel offerings and boost our attach rates for agency partners. He highlighted the crucial role of having competent leaders in place to drive our growth strategy and expand all facets of our business.

Sabre Travel Solutions has recently selected experienced travel industry leaders to oversee the supply, demand, and product divisions within their Lodging, Ground & Sea (LGS) sector.

Nathan Brooks has been appointed the new Vice President of Global Supply for LGS.

Joining Brooks as the Head of Supply for the Americas is Steve Peterman.

Bradford Jones has joined LGS as Head of Global Agency Demand. Brad and his team will work closely with Sabre’s agency commercial team and agency accounts to understand their needs and drive higher adoption and attach rates for LGS products and services.

Craig Barnby was recently appointed as Vice President of Product for LGS. His extensive experience in hotel distribution and leadership will help advance Sabre’s product roadmap and ensure readiness in a dynamic marketplace.

Sabre is currently in an exciting phase, with investments being made in innovative products such as Lodging AI, the establishment of important strategic partnerships, and a strong focus on global opportunities to improve Sabre’s market position and revenue within the hotel distribution sector, Sharma added.