Multi-Billion Dollar Warner Bros. Discovery to Promote Soudah in Saudi Arabia

image courtesy of SPA
image courtesy of SPA
Written by Linda Hohnholz

Soudah Development and Warner Bros. Discovery International (WBD) have officially entered into a one-year partnership agreement.

The purpose of this partnership is to showcase and honor the unique characteristics, culture, and history of Soudah and certain areas in the Rijal Almaa region, located in the southwest of Saudi Arabia.

Collaboration will focus on raising awareness about Soudah Peaks – a luxury mountain tourism destination set 3,015 meters above sea level, on the highest peak in Saudi Arabia – and showcase its beauty and diversity to a global audience.

The agreement entails the production of 3 short documentaries on Soudah’s natural landscape, cultural heritage, traditions, architectural aesthetics, local community, and historical sites and monuments.

Coming to a Channel Near You

They will air this summer in Europe, US, the Middle East, Africa, India, and Japan on WBD’s TV channels Discovery Channel, Food Network, and Travel Channel and Eurosport 1 and 2. They will also air digitally on Discovery YouTube Channel, and on VOX MEDIA’s social networks and Discovery Channel Weibo in China.

Soudah Development CEO Saleh Aloraini said: “We are delighted to join forces with Warner Bros. Discovery to unveil the exceptional beauty and cultural significance of the Soudah region on a global scale.”

A Luxury Mountain Destination

Soudah sits at 3,015 meters above sea level and is the highest peak in Saudi Arabia. This high elevation makes Soudah a year-round destination with a comfortable spring, warm autumn, no severe winter cold, and no intense summer heat.

The Soudah region is home to a variety of fauna and flora, varied topography, and distinctive agricultural practices, all of which will create memorable experiences in a sustainable luxury mountain environment while promoting the area’s unique nature, culture, and heritage.

Soudah - image courtesy of Soudah
Soudah Peaks – image courtesy of Soudah

Soudah Peaks will offer luxury hospitality, premium retail offerings, adventure experiences, and wellness retreats as it is being developed with authentic architecture and heritage while maintaining the mesmerizing beauty of the mountain.

About the author

Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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