Hawaii vacation rentals in demand

In comparison to pre-pandemic November 2019, average daily rate (ADR) of Hawaii vacation rentals was higher in November 2022, but with lower occupancy.

The State of Hawai‘i Department of Business, Economic Development & Tourism (DBEDT) issued today the Hawai‘i Vacation Rental Performance Report for the month of November utilizing data compiled by Transparent Intelligence, Inc.

In November 2022, the total monthly supply of statewide vacation rentals was 639,300 unit nights (+16.7% vs. 2021, -30.4% vs. 2019) and monthly demand was 365,000 unit nights (+6.1% vs. 2021, -42.1% vs. 2019) (Figures 1 and 2). This combination resulted in an average monthly unit occupancy of 57.1 percent (-5.7 percentage points vs. 2021, -11.5 percentage points vs. 2019) for November. Occupancy for Hawaii’s hotels was 70.5 percent in November 2022.

The ADR for vacation rental units statewide in November was $293 (+18.0% vs. 2021, +38.7% vs. 2019). By comparison the ADR for hotels was $345 in November 2022. It is important to note that unlike hotels, units in vacation rentals are not necessarily available year-round or each day of the month and often accommodate a larger number of guests than traditional hotel rooms.

The data in DBEDT’s Hawai‘i Vacation Rental Performance Report specifically excludes units reported in Hawaii Tourism Authority’s Hawaii Hotel Performance Report and Hawaii Timeshare Quarterly Survey Report. A vacation rental is defined as the use of a rental house, condominium unit, private room in private home, or shared room/space in private home. This report does not determine or differentiate between units that are permitted or unpermitted. The legality of any given vacation rental unit is determined on a county basis.

Island Highlights

In November, Maui County had the largest vacation rental supply of all four counties with 198,300 available unit nights (+4.8% vs. 2021, -34.8% vs. 2019). Unit demand was 126,800 unit nights (+3.4% vs. 2021, -45.1% vs. 2019), resulting in 64.0 percent occupancy (-0.9 percentage points vs. 2021, -11.9 percentage points vs. 2019) and ADR at $356 (+24.8% vs. 2021, +45.2% vs. 2019). For November, Maui County hotels reported ADR at $538 and occupancy of 65.2 percent.

Oahu vacation rental supply was 182,100 available unit nights (+15.1% vs. 2021, -27.9% vs. 2019). Unit demand was 104,300 unit nights (+15.1% vs. 2021, -38.8% vs. 2019), resulting in 57.3 percent occupancy (no change vs. 2021, -10.2 percentage points vs. 2019) with ADR at $224 (+16.8% vs. 2021, +28.2% vs. 2019). In comparison, Oahu hotels reported ADR at $259 and occupancy of 71.9 percent for November 2022.

The island of Hawaii vacation rental supply was 162,000 available unit nights (+33.6% vs. 2021, -27.7% vs. 2019) in November. Unit demand was 82,500 unit nights (+0.8% vs. 2021, -38.8% vs. 2019), resulting in 50.9 percent occupancy (-16.6 percentage points vs. 2021, -9.3 percentage points vs. 2019) with ADR at $235 (+13.5% vs. 2021, +40.8% vs. 2019). Hawaii Island hotels reported ADR at $372 and occupancy of 71.4 percent.

Kauai had the fewest number of available vacation rental unit nights in November at 96,900 (+22.8% vs. 2021, -30.1% vs. 2019). Unit demand was 51,400 unit nights (+5.4% vs. 2021, -45.5% vs. 2019), resulting in 53.1 percent occupancy (-8.8 percentage points vs. 2021, -15.0 percentage points vs. 2019) with ADR at $370 (+12.4% vs. 2021, +43.7% vs. 2019). Kauai hotels reported ADR at $364 and occupancy of 75.1 percent.


WTNJOIN | eTurboNews | eTN

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About the author

Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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