Tourists From Europe Unafraid to Travel This Summer

tourist - image courtesy of Gerd Altmann from Pixabay
tourist - image courtesy of Gerd Altmann from Pixabay
Written by Linda Hohnholz

Europeans are demonstrating notable resilience in their summer travel plans despite security worries and limited funds. The desire to travel is evident across various age groups, with even more seasoned travelers (55 years and older) showing an impressive 81% enthusiasm for exploring.

Early bookings are driven by a combination of determination and a desire to secure a vacation at a better price. Around 52% of European travelers, including 56% of individuals aged 18-24, have already made complete or partial reservations for their upcoming trips.

The majority of respondents, 36%, prefer trips lasting four to six nights. Subsequently, 26% opt for stays of seven to nine nights, while 21% choose trips lasting more than ten nights. In terms of travel budgets, 42% of respondents intend to allocate up to €1000 per person for their upcoming trips, covering both accommodation and transportation expenses, which remains consistent with last year’s data.

Crunching the Numbers

According to the European Travel Commission’s (ETC) latest report, ‘Monitoring Sentiment for Intra-European Travel’ Wave 18, intention to travel between May and October 2024 among surveyed Europeans has reached 75%. This marks a significant 3% increase compared to the same period last year.

37% of respondents intend to embark on a single trip, and 57% are gearing up for two or more getaways during this period. Destinations in Southern Europe are preferred by 43% of travellers, with Italy and Spain topping the list.

With European air traffic now within touching distance of pre-pandemic levels, intention to fly to vacation spots has reached 55%, an increase of 5% compared to the same period last year. Meanwhile, 28% of travelers plan to drive to their destinations, and 13% are opting for more eco-friendly travel by train or bus.

Commenting on the findings, Miguel Sanz, President of ETC, said: “It is very positive to see Europeans maintaining their desire to travel despite the ongoing geopolitical and economic circumstances. Popular destinations will continue their strong performance this summer season, but there are also great opportunities for lesser known and quieter destinations as many travellers look for peaceful, authentic experiences.”

Despite Bravado, Safety is Top of Mind

Amidst geopolitical tensions, extreme climate events and economic uncertainties, prioritizing safety has become paramount in shaping travelers’ decisions.

This is followed by pleasant weather (13%), bargains and attractive deals (11%), friendly local communities (9%), and lower cost of living at the destination (8%).

Despite the strong desire to travel, 22% of Europeans are worried about escalating travel expenses, and 17% are concerned about personal finances amid the current economic climate. Additionally, geopolitical tensions, such as the conflict in Ukraine and unrest in the Middle East, are adding to anxieties, with 12% and 10% respectively expressing unease. Disruptions in transport options (10%), overcrowding (9%), and extreme weather events (8%) are other important sources of concern.

What European Travelers Want

A significant proportion of European travelers are gearing up for intra-regional trips during May-June (34%) and July-August (44%). Additionally, 17% are planning on travelling in September and October. Leisure travel is on the rise, with 74% expressing a desire to indulge – a 5% jump on last year.

Italy and Spain top the list of summer destinations this year, each capturing 8% of respondents’ interest, closely trailed by France (7%), Greece (6%) and Germany (5%).

This line-up reflects Europeans’ desire for Sun & Beach trips (20%) and City Breaks (16%), which emerged as the most popular types of holiday for the following months. European travelers cite enjoying scenic beauty (19%) as their most preferred holiday experience, followed by trying local cuisine (17%), engaging with local cultures (15%), and admiring famous landmarks (15%).

WTNJOIN | eTurboNews | eTN

(eTN): Tourists From Europe Unafraid to Travel This Summer | re-post license post content


About the author

Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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