Europe has traditionally been the primary tourist market source for Tanzania and the rest of East Africa, relying on closer and highly coordinated policies among European tourist companies, including hotels, airlines, and marketing agencies.
They have agreed to cooperate in the Natural Resources and Tourism Sectors, particularly in environmental conservation and preventing illegal hunting of forests and wildlife products.
Conservation of nature and the environment, protection of wildlife, and the application of clean energy for cooking, research, and business cooperation between European states and Tanzania were other key issues for implementation.
Cooperation between European states through the EU flag is expected to attract more tourists and investments from member states, particularly Germany, Italy, France, Denmark, and Bulgaria, as well as other leading European tourist markets.
Tanzanian Minister for Natural Resources and Tourism, Dr. Pindi Chana, held discussions with the European Union Ambassador to Tanzania and the East African Community, Ms. Christine Grau, and they agreed on cooperation in tourism development and the conservation of natural resources.
Protection of wildlife through the prevention of illegal hunting of wildlife has been a key area for cooperation. Germany has been the leading EU member state supporting Tanzania in wildlife and nature conservation for several decades.
Tanzania and the European Union have collaborated closely across various areas, including economic development, trade, sustainable growth, and governance, for a long time.
Today, the partnership is expanding into renewable energy and climate-resilient infrastructure, delivering significant benefits to the people of Tanzania.
The EU is currently providing support to promote sustainable and clean cooking solutions, benefiting more than three million people in Tanzania.
The “Cook Fund” has been established to support local businesses offering modern cooking solutions and reduce reliance on charcoal. It reduces deforestation and indoor air pollution, supports women, and contributes to better health and environmental outcomes.
“Our partnership is evolving into a mature and strategic collaboration based on mutual interests and shared prosperity. We are not just donors. We are partners and we are here in Tanzania to stay,” Christine Grau said.
The Tanzanian government is implementing strategic efforts to promote sustainable tourism, transitioning from a low-income to a middle- and upper-income economy.
This strategy aligns with existing policies and ongoing efforts aimed at developing the tourism sector, enhancing environmental conservation, and improving the livelihoods of citizens through tourism and conservation initiatives.
Tanzania has been benefiting from European Union support for development initiatives.
In 2023, Tanzania experienced a significant increase in tourist arrivals and earnings, with European countries, including the United Kingdom, Germany, France, and Italy, identified as significant sources of tourists.
The United States, France, Germany, the United Kingdom, and Italy were the leading tourist sources, highlighting Tanzania’s strong presence in European markets with growing international confidence in safety, hospitality, and tourist attractions.


