WASHINGTON, D.C. / BRUSSELS – ICTP members will benefit from the Greenearth – Sustainable Travel International collaboration for sustainable tourism destinations. Greenearth.travel and Sustainable Travel International made the announcement of this collaboration today.

Greenearth.travel (GET) and Sustainable Travel International share in the belief that well-managed travel and tourism can be a driver of sustainable development and, in turn, job creation, environmental well-being, increased appreciation for diversity and authenticity and sense of place. The new collaboration between these two organizations will allow Sustainable Travel International and GET to integrate their respective solutions in future destination initiatives and Green Growth Investment Roadmaps, plans and strategies.

Through the new collaboration, the organizations will focus on initiatives that advance green growth utilizing innovative new frameworks and tools for sustainable destination management. Additionally, the collaboration will build on Sustainable Travel International’s destination management solutions that protect the environment, sense of place, and contribute to localized economic development, and GET’s expertise in green growth and investment strategies.

They will also extend this collaboration to their network organizations – the International Coalition of Tourism Partners (ICTP), co-founded by GET, and the Sustainable Destination Leadership Network (SDLN), convened by Sustainable Travel International. The two networks will partner on an annual Sustainable Destinations World Forum & Green Growth Investment Summit.

“The Sustainable Destination Leadership Network is all about collaboration, helping destinations to tackle their most salient challenges and embed sustainability into their policies, strategies, day-to-day management, and marketing,” said Brian Mullis, CEO and Founder of Sustainable Travel International. “Our partnership will help us to strengthen the network’s benefits and leverage GET’s expertise in green growth and investment, enabling us to better support our destination manager and practitioner partners in achieving their goals.”

”We are delighted to partner with Sustainable Travel International to help destinations move down the Green Growth path,” added Professor Geoffrey Lipman, Chief Disruption Architect at GET. “Transformation is a multi-decade, complex process that will only be achieved with like-minded partners delivering innovative value-added services. Our immediate focus will be to bring smart investment to green growth projects, particularly those focused on sustainable tourism development.”

About GET (www.greenearth.travel)

Greenearth.travel is an EU-based global research and commercial network to advance Green Growth & Travelism (Travel & Tourism) as a key engine of trade and development. It produces thought leadership publications, organizes think tanks and hosts visioning sessions advancing the Green Growth and Travelism paradigm.

About Sustainable Travel International (www.sustainabletravel.org)

Sustainable Travel International is a non-profit organization with a purpose. We’ve been collaborating with destinations, businesses and travelers to implement innovative sustainable tourism development and conservation solutions since 2002. We combine the mission and transparency of a non-profit NGO with the business acumen and expertise of the private sector, ensuring our partners achieve their desired results and receive a strong return on investment.

About ICTP (www.ictp.travel)

The International Coalition of Tourism Partners (ICTP) is a grassroots travel and tourism coalition of global destinations committed to quality service and green growth. ICTP engages communities and their stakeholders to share quality and green opportunities including tools and resources, access to funding, education, and marketing support. ICTP advocates sustainable aviation growth, streamlined travel formalities, fair coherent taxation, and investments for jobs.

About the Sustainable Destination Leadership Network (http://sustainabletravel.org/program/sustainable-destination-leadership-network/)

The Sustainable Destination Leadership Network facilitates peer learning and information exchange. Participating destinations work together to tackle salient challenges and embed sustainability into their policies, strategies, day-to-day management, and marketing. Benefits include exclusive access to cutting-edge research, interaction with experts from inside and outside the industry, meaningful dialogue and collaboration with destinations worldwide, and global marketing efforts focused on thought leadership and the advancement of common goals.

About Sustainable Travel International