Top 7 Qualities of Legitimate Direct Loan Lenders

, Top 7 Qualities of Legitimate Direct Loan Lenders, eTurboNews | eTN
Written by Linda Hohnholz


Borrowing money can take the edge off the unstable cash flow of running a business. It could also relieve the borrower’s distress from pending debts. Taking a loan is an option that could alleviate financial distress, especially in times of emergencies.

There is no denying that being a lower wage earner deprives you of attaining privileges of financial freedom. But by signing up for a loan, you can actually recover from chronic financial stress. 

Why Direct Loan Lenders?

Agreeing to take on personal loans through direct loan lenders is something you should consider. Getting an installment loan promises speedy application processes, unlike those that need intermediaries. Before you decide on pursuing this type of loan, below are the top seven qualities you should look for in direct loan lenders. 


In borrowing money, conversing with a lender who honors his word will grant you certainty. Reliability fosters social networks. A good relationship between a debtor and the lender must be established upon initial conversations. As a borrower, you should be able to discern words that are too good to be true, especially if you have been borrowing money for a while.

Most of the time, borrowers pursue a partnership with a lender they know, like, and trust. Read customer reviews and investigate lenders prior to giving them your business.

Highly Responsive

The lender’s responsiveness is a communication style that indicates amiability and willingness to cater to the client’s questions and concerns. In all types of business, responsiveness means that the company is compliant and accessible. 

Needless to say, a creditor who knows what to respond to potential client’s questions quickly and efficiently builds trust. This knowledge follows that the company has steady agreement terms and conditions.

Has An Undisputed Reputation

The lender’s reputation is something you should investigate. This points out their standing among other lending competitors. The business’ reputation is the score of the customer’s reviews and service history.

You can confirm the lender’s legitimacy by browsing their online activities through their social media links or websites. Meanwhile, you can consider viewing the evaluation provided by their clients through comments. If you see that they got fair reviews from authentic accounts, that demonstrates their reliability and trustworthiness.

Offers Deserved Loan Grant

Typically, lenders would look into the applicant’s income, credit history, and financial status through the loan’s check-in process. The client’s credit history is a significant hint if a potential borrower is a good or unreliable payer.

The client should calculate a loan offer that’s too good to be true. Everyone else knows that lenders are entitled to assess their clients before granting a loan. It’s safe to predetermine the loan amount you can pay for a resolute term.  A lender who offers you more than you can reasonably afford is suspect.

Has Verifiable Credentials

Getting loans is not all about the borrower’s credentials. The lender’s proof of legitimacy should also come first along with the client’s qualifications. Don’t hesitate to ask for the lender’s license at any acceptable level, federal or state.

Promises Credit Review

As a debtor, you are authorized to check on your credit profile. Monitoring your account is an important task you can’t ignore. It’s a big thing that you are informed about your right to access your payment history before the loan release.

Following if your payments have been updated to your credit report is crucial if you want to sign up for another loan. Of course, any lender prefers excellent credit history. If your current lender wrongfully or incorrectly reports your payments, you could have a hard time applying for another loan and, perhaps, in your future plan to borrow money.

Suggests Admissible Terms

Being the borrower, you know what terms would best fit your financial capability. A lender is qualified to make suggestions, but it’s up to you if you’ll take their proposal. Though they can make such suggestions, you aren’t obliged to agree. You are the one to assert the final disposition concerning your financial status. 

If you note that the lender is quite aggressive in insisting on the terms he wants, you should reevaluate the option offered and decide if it’s in your favor. If not, know that you always have the choice to reject it.


Bear in mind that both parties, the lender and borrower, are entitled to establishing confidence with each other. The business between these two grants benefits to both. The lender’s legitimacy is a critical factor that the borrower should look into. If this is well-thought-out and assessed openly and frankly, the arrangement should work for both parties.

About the author


Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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