As the strategic partner and official airline partner, this partnership aligns with Saudia Group’s commitment to actively contribute to the major events hosted by the Kingdom in diverse fields and solidify its pivotal role in connecting the world to Saudi Arabia.

Saudia Group will see participation and attendance of its leadership as well as the signing of aviation related agreements. The group will also showcase its new era of digital transformation designed to enhance the guest travel experience using the latest artificial intelligence technologies. This will create an unprecedented leap in the overall travel experience, providing guests with exceptional levels of comfort and innovation.

The Future Investment Initiative (FII) is a highly anticipated event with the theme “The New Compass” for this year, providing a favorable platform for the Group to present its new strategic vision.

The prestigious event will witness the participation and presence of global leaders, major industrial conglomerates, investors, innovators, and policymakers. It will also host discussions on vital issues, including climate change, the role of governments, transformative technology potential, education, and healthcare in creating a safer and more prosperous world.