Due to Canada’s diverse range of unique natural settings such as its national parks, waterfalls and forests, the destination is well-positioned for adventure tourism, which could tap into the desire for more active experiences amongst US tourists.
Canada has a strong product offering. Holding the title as the second largest country in the world in terms of landmass, Canada holds a wealth of tourism experiences covering its diverse natural and urban landscapes. Nicknamed the ‘Great White North’, there is ample opportunity for nature and sport enthusiasts to take part in adventure activities.
The US is the first country that Canada will open borders to on 9 August 2021. Other international visitors are not expected to be permitted entry until September at the earliest.
The COVID-19 pandemic has increased global concerns regarding physical health and wellness. Therefore, the promotion of the natural landscapes of a destination and the adventure experiences that can be carried out in them are major unique selling points for Canada as a destination and should be considered key in future marketing campaigns.
