Pricing: what goes down…

As for pricing, we see significant global reductions in February 2021, and a fast rebound where they’ve started to catch up quickly. The battered hotel industry is trying to make up for 2020’s losses and ultimately to survive. However, it does ever so sensitively and, in most cases, very gradually.

Nevertheless, we see prices are discounted around 15% compared to March 2019 to encourage purchases. It may be a good strategy given that the total value of global bookings exceeds 2019’s values by up to 50%.

Last year’s data and this year’s direction, which has been consistently confirmed month after month, has clearly shown that the travel market has the potential to regenerate quickly. Demand for backlogged travel is vast. People no longer want to wait for their dreams. They want to enjoy exploring the world and new adventures again.

What awaits us soon? It promises to be a pleasant spring and hot summer. People willing to travel are growing by the number every day. More and more countries are opening up to tourists again. Nothing left but to get vaccinated and fly.

#rebuildingtravel