“This is an excellent platform for them to market their goods to key tourism stakeholders, members of the Diplomatic Corps, Corporate Jamaica, and the public. I encourage everyone to support our local producers and buy Jamaican so that these businesses can earn again,” he added. “Christmas in July provides an avenue for persons to see first-hand the creative gift and souvenir items made by local producers, including art and craft, spa products, paintings, furniture, footwear, clothing, confectionery, processed foods, wines and much more,” the Tourism Minister said.
Christmas in July has boosted the purchase of Jamaican-made items as corporate gifts and, as a result, local manufacturers and artisans have earned more than $100 million from the tourism industry and corporate Jamaica since its inception.
It is a collaborative effort of the Tourism Linkages Network and its partners: the Jamaica Business Development Corporation (JBDC), Jamaica Promotions Corporation (JAMPRO), Jamaica Manufacturers’ and Exporters Association (JMEA), Rural Agricultural Development Authority (RADA) and Jamaica Hotel and Tourist Association (JHTA).