How can you get some eyes on your content? Here are some tips to get you started. Also, learn how BuyTopLikes can give you more views on Instagram.

Study the Platform

Our tips are broad and apply to most social media platforms, but you need to study each platform that you wish to get views on. For example, you can grow on Facebook by making content that caters to an older Millennial, Gen X, and Baby Boomer audience. If you want to expand on Instagram, you want to focus on visually striking photos and videos. If you’re growing on X (formerly known as Twitter,) you’ll want to make content that’s easily repostable or sparks conversation.

Learn Your Target Audience

An excellent social media strategy is to get as many eyes on your products as possible, regardless of who they are. Wrong! Say you have 100,000 views on a post from a random number of users and 10,000 views on a post from your target audience.

The latter is much more preferable. Reaching your target audience means that you’ll have people who are interested in your brand, meaning they will be more likely to follow you. So, who is your target audience? It all depends on your niche and the products you offer.

One way you can find your audience is to look at your rivals and see who is following them. You can also do some market studying and create a profile of your average customer. Learning your target audience can influence the content you create. Many social media platforms also have an algorithm that recommends content based on people’s interests.

Focus on Visual Content

Facebook and X are platforms where you can get away with posting only text. But even then, your posts can go unnoticed if you only use text. Think about it. Someone is scrolling on their feed, and it can be simple to scroll past a text-only post. However, a photo or video can grab the attention of viewers and make them want to see what’s going on.

With any visual content, you’ll want it to be visually attractive. Videos should have a hook to get people to watch more. Photos and videos should be high-quality as well, with sharp pictures and crisp sound.

Follow Trends

Social media is a place where trends are happy. Every day, there’s a new meme, controversy, or challenge happening. As long as it fits within your branding, you should give your take on what’s trending. Your posts will be easily noticed in the algorithm, giving more eyes on you.

Also, many trending feeds, such as X’s, use an algorithm that adjusts according to your interests. If your interests align with those of your target audience, you may be able to gain a following.

Hold Contests

Contests are another way you can grow on social media and get more eyes on your account. People are competitive and like it when they win a prize. Some people may hold contests to celebrate a milestone, such as reaching a certain number of followers. Others will do it to celebrate the launch of a product.

Contests can be held in different ways. Some people will pick a winner from people who have liked and shared a post and followed the account. Others will encourage audience creativity by holding an art contest.

The prizes may vary. Some accounts may give a free gift card or product. Others will give away their own products, which can be a great prize if your product is in hot demand.

Make Posts Designed for Engagement

Many websites give you ways to make engaging posts. For example, most social media platforms have a poll option, letting your audience vote between several choices. Other platforms may have a culture where people love to give their thoughts in the comments. For example, if you make a post asking what everyone’s favorite food is. While engagement-bait posts can be great for views, they should be used sparingly. Using them too much may distract your audience from the mission of your brand.

Be Controversial

Controversy sells on these social media platforms. Do you have a hot take that will get eyes on you? Sometimes, it can be a harmless, playful opinion like whether or not pineapple belongs on pizza. Other times, it can be about a serious issue if it relates to your brand.

Being controversial can be a double-edged sword. Sometimes, it can turn away your target audience. But it can also attract people who will wish to follow you because you like to keep things real.

Pay for More Views

Some people don’t want to pay any money on social media, mainly due to its free to use nature. But the truth is that you will need to pay if you want to grow on most platforms. For example, you may need to spend money on Facebook ads for your posts to be seen. If you don’t want to go on the ad route, you may use X Premium, which can boost your posts algorithmically and put you at the top of the comments section.

Interact With Other Users

Follow other people and comment on their posts. If your comment is interesting or insightful, someone may want to check out your profile. Ideally, you’ll want to follow and comment on users who are part of your target audience. That said, there’s nothing wrong with giving your thoughts on anyone’s profile.

Final Thoughts

These are some ways you can get more eyes on your social media. As you get noticed, your posts will appear in more people’s feeds. When that happens, you should make content tailored to your target audience. Otherwise, your audience may not have an interest in your products or personality. We hope this article was helpful to you.