Holland America Line announced that the number of bookings on July 11, 2023 was higher than on any day in the brand’s 150-year history. Booking revenues also broke the line’s single-day record.
Most of the sailings booked July 11 were for 2024 and 2025, showing that cruisers are planning ahead and eager to travel. The bookings show significant interest in marquee locations for the cruise line including Alaska, Europe and the Caribbean, as well as a lift in sales for its new, longer, Legendary Voyages. Reservations included destinations across the world, including Australia, South America, the South Pacific and Asia.
“We see a record booking day like this as encouraging for the whole industry, but for Holland America Line, it’s an endorsement of the quality of cruising product we’re able to offer to our guests,” said Gus Antorcha, president, Holland America Line.
“People are planning their vacations for next year and even into 2025, and in the process, they’re choosing the best service at sea and the unforgettable destinations that we offer.”
Holland America Line is a US-owned cruise line, a subsidiary of Carnival Corporation & plc headquartered in Seattle, Washington, United States.
Holland America Line was founded in Rotterdam, Netherlands, and from 1873 to 1989, it operated as a Dutch shipping line, a passenger line, a cargo line and a cruise line operating primarily between the Netherlands and North America.
As part of the company’s legacy, Holland America was directly involved in the transport of many hundreds of thousands of emigrants from the Netherlands to North America.
Holland America has been a subsidiary of Carnival Corporation since 1989.
