The European Commission unveiled the 2025 European Capital and Green Pioneer of Smart Tourism, recognizing the outstanding achievements in accessibility, sustainability, digitalization, cultural heritage, and creativity of Benidorm, Spain, and Torino, Italy.
Both winners will receive a purpose-built sculpture to be prominently displayed throughout their year as 2025 European Capital and Green Pioneer of Smart Tourism. Furthermore, the winners will receive promotional support and become a part of the growing network of smart and sustainable tourism destinations in Europe.
Torino and Benidorm selected as 2025 European Capital and Green Pioneer of Smart Tourism
Torino (Italy) and Benidorm (Spain) have been selected as the winners of the EU’s 2025 European Capital and Green Pioneer of Smart Tourism competition, following a European Jury meeting in Brussels on 26-27 November 2024.
