The launch of the NCB Capital Markets’ Tourism Response Impact Portfolio (TRIP) took place in Jamaica at the Marriott Hotel yesterday.
Keynote speaker for the event was Jamaica Tourism Minister Hon. Edmund Bartlett.
The minister encouraged more financial entities to create unique financial offerings for the tourism industry.

The occasion was the launch of NCB Capital Markets’ Tourism Response Impact Portfolio (TRIP) at the AC Marriott Hotel on June 17, 2021. Minister Bartlett was the Keynote Speaker at the event, where he lauded NCB for the launch of their initiative and also encouraged more financial entities to create unique financial offerings to assist players in the tourism industry.

The Jamaica Ministry of Tourism and its agencies are on a mission to enhance and transform Jamaica’s tourism product, while ensuring that the benefits which flow from the tourism sector are increased for all Jamaicans. To this end it has implemented policies and strategies that will provide further momentum for tourism as the engine of growth for the Jamaican economy. The Ministry remains committed to ensuring that the tourism sector makes the fullest contribution possible to Jamaica’s economic development given its tremendous earning potential.

At the Ministry, they are leading the charge to strengthen the linkages between tourism and other sectors such as agriculture, manufacturing, and entertainment, and in so doing encourage every Jamaican to play their part in improving the country’s tourism product, sustaining investment, and modernizing and diversifying the sector to foster growth and job creation for fellow Jamaicans. The Ministry sees this as critical to Jamaica’s survival and success and has undertaken this process through an inclusive approach, which is driven by the Resort Boards, through wide-scale consultation.

Recognizing that a collaborative effort and a committed partnership between the public and private sectors will be needed to achieve set targets, central to the Ministry’s plans is maintaining and nurturing its relationship with all key stakeholders. In so doing, it is believed that with the Master Plan for Sustainable Tourism Development as a guide and the National Development Plan – Vision 2030 as a benchmark – the Ministry’s goals are achievable for the benefit of all Jamaicans.

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