Minister of Tourism, Hon. Edmund Bartlett leads discussion with Reggae Sumfest organizer and CEO of Downsound Entertainment, Joe Bogdanovich about this year’s staging and the future of the festival. Bogdanovich shared that he and his team are considering taking the Reggae Sumfest brand into overseas markets. This would create an additional pull factor for visitors to Jamaica. In keeping with this, Minister Bartlett emphasized that as Sumfest’s strategic vision becomes clearer, the Ministry would be better positioned to plan and provide support towards the festival’s success.

A team from the Ministry of Tourism and its public bodies joined Minister Bartlett and Joe Bogdanovich. The team included Executive Assistant Tricelle Powell, Advisor Paige Gordon, Director of the Tourism Linkages Network Carolyn McDonald-Riley, Jamaica Tourist Board (JTB) Communications and Public Relations Manager Fiona Fennell, and Joey Bogdanovich from Downsound Entertainment.