Niccolo Changsha luxury hotel joins Ultratravel Collection

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Niccolo Changsha, the fourth luxury hotel in the Niccolo collection from Hong Kong-based hospitality management company, Wharf Hotels, has officially been welcomed as the newest member of Ultratravel Collection by Global Hotel Alliance.

Opened in late October 2018, Niccolo Changsha ushers in a new era of hospitality following the footsteps of its sister hotels and group flagship, The Murray, Hong Kong, a Niccolo Hotel, and Niccolo hotels in Chengdu and Chongqing.

With the desire to make life effortlessly luxurious for its guests in the capital city of Hunan Province, the fashion-inspired Niccolo Changsha crowns the highly-prized address, Changsha IFS, from a soaring 93-stories high, in the heart of Furong district’s entertainment and business hub.

Commanding scenic views of the Changsha skyline and Xiang River, Niccolo Changsha offers 243 contemporary chic rooms and spectacular suites, which reflect the captivating sense of warmth, relaxation and style of the Niccolo brand. The art of dining is celebrated at three skyhigh Changsha dining and social destinations Niccolo Kitchen, The Tea Lounge and BAR 93.

Ultratravel Collection hotels are invited to participate in stringent screening processes to ensure they measure up to standards belonging to a select group of hotels and resorts in the world. Ultratravel was launched in 2013 enabling the world’s most luxurious hotels to gain access to Global Hotel Alliance’s loyalty programme members, as well as Travel Leaders Group’s customer base of travellers.

Bringing together hotels of distinction for the discerning traveller, its membership is reserved for the very best hotels and resorts in the world – genuinely luxurious and iconic properties that deliver the finest service and personalised guest experiences. Member hotels share an integrated global platform for guest recognition and loyalty rewards, the DISCOVERY programme from partner Global Hotel Alliance, as well as beneficial relationships with the multi-media brand Ultratravel, a founding partner of Ultratravel Collection. “We are delighted for Niccolo Changsha to be accepted into the Ultratravel Collection and share its membership privileges with our guests,” said Sandy Russell, Vice President, Sales & Marketing, Wharf Hotels. “Becoming part of Ultratravel Collection is testament to our contemporary chic positioning and Niccolo’s intention to become one of the region’s most distinctive luxury brands and epicentre of events.”

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