KLM Royal Dutch Airlines debuts Pop Up Shop in downtown Manhattan

NEW YORK, NY – KLM Royal Dutch Airlines invites New Yorkers to explore the excitement of a KLM onboard experience while engaging with the best of Dutch lifestyle at its first-ever Pop Up Shop in downtown Manhattan. From Thursday, June 25 through Saturday, June 27, the public is invited to visit Open House Gallery located at 201 Mulberry Street to be transported to a world of interactive airline fun complete with activations and giveaways.

The Pop Up Shop opens at 11:00 a.m., and is capped off with a Heineken happy hour and live DJ set at 5:00 p.m. each day.

Visitors can enjoy treats mirroring KLM’s onboard offerings, take home KLM goodies, and win tickets to Amsterdam through raffles and activities including a cycle for (Flying Blue) miles contest and an interactive photo booth. A daily “waffle happy hour” from 1:00 p.m. to 2:00 p.m. features free Dutch coffee and stroopwafels. An interactive experience is planned each day: Dutch artist Merijn Hos will make screen prints and create an art installation on-site; Eat Dutch Waffles will lead a stroopwafel cooking demo; a DJ music booth will create a lively club scene, and a KLM Kiddie Korner will feature paper airplane tutorials, balloon modeling and face painting.

“The KLM Pop Up Shop will allow guests to experience the inspiration of a KLM journey without ever having to leave Manhattan,” said Marnix Fruitema, Senior Vice President, Air France-KLM North America. “At this event, KLM Royal Dutch Airlines will showcase its place of origin: Holland (“The Original Cool”), share the fun, caring values of the brand, and celebrate the many innovative aspects of Dutch culture through interactive experiences.”

Attendees can listen to records from Dutch DJs and artists in a private listening booth. Every day at 5:00 p.m., the Pop Up Shop will become a music scene showcasing iconic beats by Dutch DJs Regino and Aleppo at the Heineken Happy Hour. The event will culminate in a giveaway on Saturday night featuring a trip to Sensation, the World’s Leading Dance Event, on July 4th.

In addition to showing off the new KLM World Business Class seatbed, the KLM lounge area will be adorned with a hanging art installation custom-made by local designers, as well as design and decor created by Dutch designer Hella Jongerius.