Safety Remains Top Concern, Creating High Demand for Outdoor Activities

Despite rising vaccination rates, the impact of COVID-19 is still very present for many. People are traveling again, but keeping a close eye on where and how to travel safely as the pandemic continues. When it comes to travel concerns, the generations are on the same page.

Safety remains top of mind across all generations, with a little more than half of respondents from each generation saying it is their top concern surrounding travel plans – Gen Z (57%), Millennials (54%) and Gen X (55%).
In an effort to stay safe while venturing out into the world, outdoor excursions are the most in-demand activities. All three generations ranked outdoor adventures as the top experience they are excited to plan.
Twenty-four percent of total respondents ranked flexibility regarding cancelations as their top concern. As COVID-19 rates and regulations fluctuate, travelers will be looking for assurances they will not lose money if plans have to change at the last minute.

Consumers Trading Out Screen Time and Cryptocurrency for Real World Experiences

Throughout the pandemic, Americans picked up new habits and hobbies – binge watching was popular, but many also took advantage of the time to learn about and invest in cryptocurrencies. In hopes that they’ll be able to leave their COVID bubbles, they’re looking to cash in their profits and enjoy real life experiences in the outside world.

Millennials dabbled in cryptocurrency investing the most during the pandemic (42%).
Across generations of respondents that invested in cryptocurrency during the pandemic, more than one third said they were very likely to spend those earnings on real life experiences.
Across generations the most popular new hobbies picked up were streaming and baking or cooking. After those activities, the generations divide a bit:
Gen Zers took up photography (43%).
Millennials prioritized fitness (45%).
Gen Xers watched documentaries (40%)