Singapore is set to reap tourism benefits as Taylor Swift’s “Eras Tour” brings thousands of fans, including those from neighboring countries, to the city-state. The six sold-out shows will see high hotel occupancy, with some luxury packages even selling out.

Taylor Swift’s ongoing “Eras Tour” is a global concert experience, visiting 151 locations across five continents. Launched in March 2023, it concludes in December 2024.

However, the exclusive Southeast Asia stop has also caused some resentment among fans and governments in the region, particularly due to the reported financial incentives offered by Singapore and the high costs associated with attending the concert.

Fans flock to Singapore for Eras Tour, spend big

Over 300,000 fans from Singapore and neighboring countries are expected to attend the Eras Tour concerts.

Hotels, including The Fullerton Hotels and Resorts and the Fairmont Hotel, are reporting increased demand during the concert period.

Marina Bay Sands’ luxury packages named after Swift’s songs have also sold out, catering to big spenders. Airlines like Singapore Airlines and Malaysia Airlines have also seen increased demand for flights.

Mixed feelings in the region

While Singapore prepares for a tourism boom, not everyone in the region is happy.

Traveling to Singapore is expensive for many, and some are critical of the financial incentives reportedly offered to secure the tour.

Additionally, some were disappointed that Singapore became the sole Southeast Asian stop.

Singapore’s strategy pays off

Singapore has been actively attracting international artists since easing pandemic restrictions, with successful shows by Blackpink, Harry Styles, and Ed Sheeran.

This strategy, combined with the city-state’s swift reopening, is seen as contributing to its current momentum.