Wedding planners, travel agents, bloggers and influencers, as well as representatives of international event planner associations and LGBTQ associations from the main foreign markets will arrive in the capital of Italy to see for themselves traveling experiences and locations directly in the “field” with a specific B2B program. The selected Italian and Roman companies involved will have a unique opportunity to present their production to international operators with one-to-one meetings at this unique summit.
Through participation in a traveling workshop, international wedding planners will walk around the eternal city and explore firsthand the immersive sensorial experiences in places specifically chosen for their extraordinary beauty. This walking expedition will unveil tradition and innovation, provide the tasting of typical specialties and gastronomic excellences, and reveal the artistic atmospheres and architecture that makes one dream of a “wedding set” where the participants will be part of the story of the extraordinary beauty of the city as they leaf through some unforgettable pages written by the great cinema.
Traveling among famous Roman tailors, participants will immerse themselves in the atmosphere of that school of elegance which has made the Italian tailoring tradition unique in the world through the Made in Italy promotion.
They will be protagonists in a photo shoot at the Spanish Steps, they will throw coins at the Trevi Fountain, they will go shopping in Campo De’ Fiori and cook traditional recipes, they will take part in high quality tastings and in the visit to the Castelli Romani, and they will visit a rare concession from the Administration In the Vatican – the Pontiff’s private apartments in Castel Gandolfo and the thousand-year-old abbey of San Nilo.
President of Skal Roma, Luigi Sciarra, stated that this event will be:
“A great opportunity for visibility, image, and positioning of Made in Italy with strong international communication to the tourism “producers” represented by the members of Skal International.”
“The presence of Skal Roma in its role as Brand Ambassador is to strengthen the positioning and tourism promotion of Rome, Lazio, and Italy towards the approximately 12,000 members – all professionals of tourism, distributed in over 312 clubs, present in 81 countries, representing 32 categories.”
During the International Wedding Summit, the 8th edition of the Italian Wedding Awards will take place on March 23 at the Casina Valadier. During the Gala dinner, prizes will be awarded to operators who have particularly distinguished themselves for their activities in the sector. A selection of prominent international guests will be present, together with Italian companies that operate mainly in wedding tourism and the excellences that promote Made in Italy through entrepreneurial activity in international weddings. The gala dinner and Italian Wedding Awards event will end with a fireworks display.
The underlying theme of Skal Roma’s activity is knowing how to network using the Internet with internationalization as the key to growth under the philosophy of “Think Global, Act Local.”
