As conspiracy theories abound about the disappearance of flight MH370, many Indian passengers, who had booked tickets for Kuala Lumpur, Penang, Langkawi or elsewhere in Asia Pacific, seem to be having second thoughts about boarding a Malaysia Airlines plane. Travel agents have been busy fielding requests from passengers who want to change their bookings to any other airline for their travel.

“Nearly 10-15 percent of travelers have canceled their bookings on the airline for the summer vacations,” said Subhash Goyal, president of Indian Association of Tour Operators and Chairman of Stic Travel Group.

According to experts, with at least 25 countries now joining the hunt for the missing aircraft, Malaysian Airlines has come under global scrutiny, which has dented the brand image of the company.

Travel companies are opting for Thai Airways, Singapore Airlines, Sri Lankan Airlines and Air India for their bookings.

“All airlines follow international standards but some tourists just get sceptical after such incidents. It leaves a negative sentiment,” said Goyal.

While Malaysia Airlines did not respond to an email query on the impact of the crisis on tourism, Dato Mirza Mohammad Taiyab, director general of Tourism Malaysia, said the mysterious disappearance of Malaysia Airlines Boeing 777 had led to deferrals in visits by Chinese tourists. There was no impact on arrivals from other countries, he said. “The security at Kuala Lumpur international airport is of international standards. It handles 40 million passengers annually. Passengers have very little to fear,” he added.

While travel companies had seen a drop of nearly 20-25 percent in the sale of Malaysia Airline tickets just after the incident, bookings have started picking up in the last two days or so, with the airline now going back to its promotional discount offers of February, an industry executive said.

Last year, 650,000 Indian tourists had visited Malaysia and the target for this year is 800,000. Total number of Indians traveling abroad is pegged at 15 million as of 2013. As for Malaysia Airlines, 10 percent of its revenue is estimated to come from India, according to industry data. India is the third largest market for the airlines outside its home country, after Europe and Australia. This week, Malaysia Tourism is holding promotional road shows in India. But, due to the ongoing crisis in the country, the tourism minister of Malaysia has canceled his visit for the event.

“There is bound to be some impact on the airline and the tourism too. The airlines itself will have to come up with some special offers to recover the lost ground,” said a senior executive of a travel portal, who did not wish to be named. Malaysia Airlines connects to six Indian cities — Delhi, Bangalore, Chennai, Mumbai, Hyderabad and Kochi. It operates 66 weekly non-stop flights between India and Kuala Lumpur, connecting to key Asia Pacific destinations. The national carrier of Malaysia and one of Asia’s largest, flies around 47,000 passengers daily to some 60 destinations worldwide across four continents.