The India Tourism Development Corporation Ltd. (ITDC), the public sector undertaking under the aegis of the Ministry of Tourism, Government of India, today signed an MOU with Moroccan Agency for Tourism Development (SMIT), an autonomous organization under the Ministry of Tourism, Government of Kingdom of Morocco, for strengthening cooperation in the field of tourism.
India and Morocco share strong historical, economic, and political ties. Signing of the MOU will further strengthen and develop this well-established relationship.
The MOU was signed in the presence of Mr. K. J. Alphons, Honorable Minister of State (Independent Charge) for Tourism, Government of India, and Mr. Mohammed Sajid, Honorable Minister of Tourism, Air Transport, Handicraft and Social Economy, Government of the Kingdom of Morocco, by Ms. Ravneet Kaur, IAS, Chairperson and Managing Director (C&MD), India Tourism Development Corporation (ITDC), and Mr. Imad Barrakad, Chairman and CEO, SMIT at The Ashok, a flagship property of ITDC. Mrs. Rashmi Verma, Secretary to the Government of India, Ministry of Tourism, also graced the occasion. Other senior officials from the Ministry of Tourism and both organizations were also present during the signing.
Speaking on the occasion, Ms. Ravneet Kaur, IAS, Chairperson and Managing Director (C&MD), ITDC, said, “Signing of the MOU is an acknowledgement of the capabilities and core competency of ITDC and the important role it has played in development of tourism and related infrastructure in the country.”
With the signing of the MOU, both organizations will be able to share engineering and tourism products development expertise, new trends and technology in tourism products and innovative tourism product development, marketing/feasibility studies related to the needs and expectations of investors and tourists, and expertise in structuring projects in the infrastructure space apart from sharing of a data base of potential Indian and Moroccan investors in the tourism sector. The organizations will also collaborate to promote tourism investment opportunities through participation in tourism investment events, economic missions, and co-organization of promotional investment events which are of mutual benefit.
