Within the 53rd edition of the ITB international travel trade show in Berlin, Germany, the International LGBTQ+ Travel Association (IGLTA) and Queer Destinations (QD) signed a Letter of Intent with Miguel Torruco Márques, Mexico’s Secretary of Tourism, in which they express their mutual interest to join efforts for the promotion of tourism in Mexico within the lesbian, gay, bisexual, transgender and queer (LGBTQ+) community segment.
In the signing of this letter of intent, the Secretary of Tourism, Miguel Torruco Marques, recognized the importance and potential of this market for the development of tourism in the country over the coming years.
“Mexico’s diverse destinations present a wealth of opportunities for travelers, so we are pleased that the government is strengthening its commitment to helping LGBTQ+ travelers feel safe and welcome to explore its many charms,” said John Tanzella, IGLTA President/CEO. “We look forward to a successful partnership that grows and enhances tourism throughout this beautiful country.”
IGLTA will provide its proven experience in the development of this market in other countries and will make available best practices so that destinations and service providers will attract the greatest number of tourists.
“The promotion of Mexico as a friendly destination is key, both for the economic development of the country and for the advancement toward a society full of diversity and tolerance. We are very excited to be part of the tourism plans announced by the Government of Mexico for the coming years,” said Oriol Pamies, CEO of Queer Destinations.
The execution of this Letter of Intent is given in the context of the cooperation proposed by SECTUR so that international organizations, the private sector and tourist destinations work in coordination to position Mexico as a competitive and cutting-edge tourism power.