Event management students from Thailand’s Assumption University received the 2nd place award for their presentation at the annual Destination Marketing Contest held on the sidelines of the 2014 Asian MICE Forum at the Taipei International Convention Center. Eighteen schools from six countries competed at this prestigious event to promote their destination to the meeting industry, emphasizing the theme of sustainable tourism. The annual event is sponsored by the Taiwan Bureau of Foreign Trade and organized by the Taiwan External Trade Development Council.
Scott Michael Smith, Course Coordinator from Assumption University’s Department of Hospitality and Tourism explains, “Mr. Tran Tan Phu (Thomas) and Mr. You Chan did a fantastic job representing our University as they promoted Bangkok to over 2,000 travel and tourism executives.” These future leaders designed and built a trade show booth with limited resources and prepared a presentation that was judged by renowned event management experts. Lieven Bertels, Director of the Sydney Festival, who judged the competition, said “It was refreshing to see Thomas and Chan approach this project with a level of maturity that is absolutely on par with leading tourism professionals. It’s easy to predict a bright future for these Assumption University students.”
“The Tourism Authority of Thailand has been a big help every year since our team competes with universities that have huge budgets and tremendous support,” said Scott, adding “The international composition of our team added an extra element this year as Bangkok is our adopted home. The visitors to our booth appreciated the fact that even though we are not locals, we can proudly promote Thailand’s tourism industry, offering a unique perspective and knowledgeable advice to future business travelers to Bangkok.”
