Africa’s time to shine – travel industry “Oscars” return to South Africa

This year, all eyes will be on the World Travel Awards Africa Ceremony in Durban on May 10.

This year, all eyes will be on the World Travel Awards Africa Ceremony in Durban on May 10.

Co-located alongside INDABA and in partnership with the ICC Durban and South African Tourism, the leading industry bodies, government representatives, and the world’s media will gather to discover which travel and tourism companies have been voted Africa’s very best.

Since 1993, “the Oscars of the travel industry” have stood unrivaled in impartially recognizing and rewarding those who set the standards across all sectors of travel and tourism. This year’s World Travel Awards are more important than ever before as the winners will demonstrate what it truly takes to make a difference and will act as beacons of hope for the rest of the industry.

The winners will spotlight the very best overall African travel companies, operators, hotels, resorts, and destinations, as well as honor the leading hotels in Botswana, Cameroon, Cape Verde, Egypt, Gabon, Gambia, Ghana, Kenya, Morocco, Mozambique, Namibia, Nigeria, South Africa, Swaziland, Tanzania, Togo, Tunisia, Zambia, and Zimbabwe.

“This is an opportunity for Africa to demonstrate supreme excellence at the highest level,” said Graham E. Cooke, president and founder of World Travel Awards.

“These awards are the most prestigious and highly coveted in the hospitality, leisure, travel, and tourism industry in Africa,” he added. “They are awarded to businesses that have demonstrated their willingness to pursue best practice in every aspect of their operation, increasing their efficiency, as well as their profits.

“The over-riding objective of the World Travel Awards is to encourage and stimulate business excellence within the international travel and tourism industry. There is no doubt that this will be a glitzy and exciting evening, but at the same time there will be a very serious purpose behind the event with importance to many African businesses.

“Winning one of the awards not only brings a travel company or destination acknowledgement and respect from the global industry, but also offer valuable commercial and profiling benefits that can filter down to the bottom line,” he continued.

The World Travel Awards have partnered with influential global media partners such as BBC World, Explore South Africa, Travel Daily News International, Travel and Leisure China, eTurboNews, and Publituris.

To not miss out on this prestigious event, make sure you secure a place by contacting World Travel Awards on [email protected].

The Africa event is part of a World Travel Awards Grand Tour with regional awards staged throughout the world, ending with a Grand Final in Jamaica at the end of the year.

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About the author

Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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