Hotel bookings for Muslim travelers made easier

Lagisatu.com, the leading hotel comparison search engine and the world’s first and largest Muslim traveler site, is helping hoteliers to tap into a market worth more than 130 billion, according to a study by Standard Dinar.

With its unique hotel listing service specifically for Muslim travelers, the Lagisatu hotel listing is carefully tailored to help hotels increase revenue through direct bookings.

“We have analyzed website performance extensively over the past few months and used this data to identify what our users like and which content performed best for hoteliers as well as how we can help hoteliers increase direct bookings,” Co-founder Faeez Fadhlillah said. “We have been able to conclude that our unique features and Halal travel focus means Lagisatu.com hotel listings allow hotels to reach out to potential consumers in an extremely effective manner. Because we display the direct contact details of hotels, their special offers and other key information, that sales channel is clear and direct.”

Additionally through Muslimstars, it provides a channel for hotels and resorts to target Muslim travelers by listing Muslim friendly amenities. This allows those planning a trip an at-a-glance reference and gives property managers a flexible, high profile and high impact way to manage their online presence and increase online visibility amongst the growing Muslim travel market.

Juergen Gallistl, CMO of Lagisatu.com said: “Our data shows that in 2013 the MuslimStars rating was proven to increase the average hotel conversion rate by 21.37%. With Lagisatu.com witnessing an increase of 200% increase in traffic since then, we aim to channel some of the traffic to hotels directly, helping them to further increase direct bookings.”

Lagisatu.com currently has more than 650 000 accommodations, hotels, home stays, inns and resorts across more than 83,000 cities worldwide. It has already registered more than 10,000 properties with MuslimStars. This proprietary system allows hoteliers to list their amenities and services for practicing Muslims to draw attention to facilities such as Halal food, local mosque listings, Halal restaurant proximity, if the room includes a Quran and the kiblah direction.

The MuslimStar details are also backed by guest reviews. With a recent Phocuswright and TripAdvisor study concluding that 91% of travelers trust recommendations from people they know and 70% trust online consumer opinions such as those found on Lagisatu.com, the review section has the power to transform hotel popularity and help hoteliers increase their online bookings by a significant margin.

Lagisatu.com hotel listings give hoteliers a number of ways to increase their reach and drive direct bookings. Options include MuslimStars, direct contact, sponsored reviews and special offers on the world’s largest Muslim travel site.