September 27 was World Tourism Day, and it was a great day for the Code of Conduct. In Dallas, Sabre Inc., a global travel technology company, signed the Code of Conduct on Thursday, becoming the first global travel technology company to sign the tourism Code.
Sabre hosted a full day of activities in support of their new commitment to the Code, including a press conference, a luncheon, and a panel discussion about the topic of human trafficking. The culminating signing event was attended by representatives of travel companies, government agencies, and anti-trafficking activist Jada Pinkett Smith.
Sabre’s plan to implement the Code includes training its 10,000 global employees so they are better informed on the issues; raising awareness among Sabre’s airline, hotel, travel agency, and corporate customers; and educating travelers so they can identify and report potential trafficking incidents.
PHOTO (L to R): Sabre CEO Sam Gilliland, ECPAT-USA Executive Director Carol Smolenski, and actress/advocate Jada Pinkett Smith