- Spain’s digital strategy will be available to Italian tourism operators as soon as the period of restrictions caused by COVID-19 ends.
- Professionals in the sector will be free to make their presentations and have access to a business lounge area upon request.
- The space incorporates a 6-meter-long video wall that will allow users to navigate within Spanish destinations.
The Board displayed IMC on 100 square meters equipped with the latest technological solutions to find information on Spanish destinations through touchscreen technologies and multimedia resources. The IMC was conceived as a new space for presentations, workshops, and meetings.
Jorge Rubio Navarro, Director of the Spanish Tourism Board of Rome, informed: “We want to make Spain’s digital strategy available to Italian tourism operators as soon as the period of restrictions caused by COVID-19 ends. The IMC will be available to professionals in the sector, free to make their presentations and as a business lounge area upon request.
Ivana Jelinic, President of Fiavet Confcommercio (Federazione Italiana Associazioni Imprese Viaggi E Turismo – Italian Federation of Travel and Tourism Business Associations), attended the operation of the digital application and appreciated the advantages that the IMC offers as an innovative meeting space for the trade and for destination Spain.