Virgin America and the American Heart Association (AHA) today announce they are once again joining forces for American Heart Month. February has been designated ‘American Heart Month’ to help raise awareness of heart disease and stroke and to provide tips to stay “heart healthy” for your loved ones. To spotlight and support the AHA’s work in the area of heart health, this Valentine’s Day the airline has launched a special “Fly ‘Til Your Heart’s Content” fare sale.
“Virgin America is a proud supporter of the American Heart Association and we are honored to team up once again for American Heart Month to raise awareness and needed funds for the education and research that is so important to preventing heart disease,” said Abby Lunardini, Vice President of Brand Marketing and Communications at Virgin America.
In addition to donating $10 for every ticket booked today, flyers onboard Virgin America can also donate to the cause right from the airline’s touch screen Red® entertainment system’s “Make a Difference” donation platform, available at every seatback. Many Virgin America in-flight teammates will also be showing their support to help raise awareness by wearing their red dresses and Red Dress pins throughout the month. The Red Dress has long been a symbol for raising awareness about heart disease among women. The signature Virgin America red dress and red shoes were launched in 2012 as a way for In-flight teammates to show their support for the American Heart Association, and the optional uniform option quickly became one of the most popular uniform pieces for teammates. Virgin America teammates have also participated in the AHA Heart Walk every year since 2009.
“We thank Virgin America for its continued support,” said Al Royse, Chairman of the American Heart Association. “Together we’re collaborating to achieve the mission of building healthier lives free of heart disease and stroke. Activating both employees and consumers creates a significant impact.”