Transformation of Global Travel Sector Explored by Tourism Leaders at ATM 2024

Arabian Travel Market 2022, Dubai -
Arabian Travel Market 2022, Dubai - image courtesy of ATM
Written by Linda Hohnholz

International policymakers and industry leaders are preparing to gather in the UAE for Arabian Travel Market (ATM) 2024, where they will examine how entrepreneurship and innovation are reshaping the global tourism industry.

The 31st edition of the exhibition will take place at Dubai World Trade Centre (DWTC) from Monday, May 6, to Thursday, May 9.

Over 200 speakers will participate in more than 50 sessions during the course of the four-day event. Experts from around the world will take to ATM’s Global Stage and Future Stage (formerly the Travel Tech Stage) to address some of the sector’s most pressing issues, including the growing role of artificial intelligence (AI), the future of aviation, how to stand out in the luxury segment, retail tourism, and sustainable travel.

As the Middle East’s leading exhibition for inbound and outbound travel and tourism professionals, ATM 2024 will build on last year’s record-breaking 30th edition with its theme: ‘Empowering Innovation: Transforming Travel Through Entrepreneurship’.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “The future of the global travel industry will be shaped by innovators and entrepreneurs, which is why we are so excited to shine a spotlight on the latest insights and technologies at ATM 2024. From startups to established brands, this year’s exhibition will showcase fresh thinking on how the sector can enhance customer experiences, drive efficiency and deliver positive economic impacts across the Middle East and beyond.”

ATM Future Stage | eTurboNews | eTN
Transformation of Global Travel Sector Explored by Tourism Leaders at ATM 2024

Exhibitor participation is expected to be 23% higher than last year, making ATM 2024 the largest edition in the event’s history. Growth is expected across all show verticals, including regional year-on-year upticks for the Middle East (19% larger), Europe (32% larger), Asia (20% larger) and Africa (28% larger). The exhibition’s sold-out Travel Tech space will be 56% greater on the show floor, with products from the sector demonstrating 33% growth year on year. Hotel participation, meanwhile, is projected to be 21% higher than last year.

This year’s edition will once again enable attendees to move beyond traditional leisure travel by exploring opportunities related to luxury, business, and meetings, incentives, conferences and exhibitions (MICE). ATM 2024 will feature an array of discussions on these subjects, including sessions dedicated to premium offerings, healthcare meetings, global business travel, sustainable procurement, sporting events and more.

ATM 2024 will host a selection of regional and international policymakers, including His Excellency Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), His Excellency Salem bin Mohammed Al Mahrouqi, Minister of Heritage and Tourism in Oman; Teodora Marinska, Head of Public Affairs, European Travel Commission; Basmah Al-Mayman, Regional Director, Middle East at the United Nations World Tourism Organization (UNWTO); and Lindsay Bowman Fraser, Leading Meetings, Incentives, Conferences, Exhibitions (MICE), Sport and eSport, Qatar Tourism.

Speakers at ATM 2024 will explore a series of emerging and established market segments, such as experiential, accessible and multi-generational travel, highlighting opportunities for growth, transformation and disruption. Delegates will also consider the implications of advancements in fields such as AI and how these technologies are impacting the Middle East’s travel industry.

“With less than a month to go before the international travel community converges on Dubai, we are looking forward to welcoming our biggest-ever cohort of exhibitors and guest speakers,” Curtis added. “For more than 30 years, ATM has provided a forum in which participants can share insights, overcome challenges and seize opportunities, and the 2024 edition will be no exception.”

Building on ATM 2023’s ‘Working Towards Net Zero’ theme, environmentally responsible travel will represent another key focus this year. Informed by the UAE’s Year of Sustainability and the most recent United Nations Climate Change Conference (COP28), which took place in Dubai last year, ATM 2024 will explore how innovation can be leveraged to help achieve the UN Sustainable Development Goals (SDGs), creating a greener travel and tourism sector for future generations.

Held in conjunction with Dubai World Trade Centre, ATM 2024’s strategic partners include Dubai’s Department of Economy and Tourism (DET) as Destination Partner, Emirates as Official Airline Partner, IHG Hotels & Resorts as Official Hotel Partner, and Al Rais Travel as Official DMC Partner.

The latest ATM news stories are available here.

To register your interest in attending ATM 2024 or to submit a stand enquiry, click here.

For more information, log on to wtm.com/atm/en-gb.html.

ATM Dubai | eTurboNews | eTN
Transformation of Global Travel Sector Explored by Tourism Leaders at ATM 2024

Arabian Travel Market (ATM), now in its 31st year, is the leading international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2023 welcomed over 40,000 attendees and hosted over 30,000 visitors, including more than 2,100 exhibitors and representatives from over 150 countries, across ten halls at Dubai World Trade Centre. Arabian Travel Market is part of Arabian Travel Week. #ATMDubai

Next in-person event: May 6-9, 2024, Dubai World Trade Centre, Dubai.

Arabian Travel Week is a festival of events from May 6-12, within and alongside Arabian Travel Market 2024. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes Influencers’ events, GBTA Business Travel Forums, as well as ATM Travel Tech. It also features the ATM Buyer Forums, as well as a series of country forums.

About RX (Reed Exhibitions)

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at approximately 400 events in 22 countries across 42 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 35,000 people, over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.

eTurboNews is a media partner for ATM.

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About the author

Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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