“Worldwide, according to UNWTO reports, about 9.5% of the GNP is from travel and tourism. In Korea, only 5.1% of our GNP can account for travel and tourism,” said Mr. Jung Chang-soo, President of the Korea Tourism Organization.
It’s not because of a lack of options for tourism. South Korea enjoys an excellent infrastructure of hotels, transportation, and connectivity. Shopping is one of the best, and culinary tourism is one of the most desired in the world. The country has 56 top Michelin restaurants, 36 in Seoul alone.