Italy trucks into Borgata to lure Arizona tourists

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The Italian Government Tourist Board is launching a campaign to encourage travel to Italy and is bringing an 18-wheeler to The Borgata Tuesday.

The “Italy for Life Hospitality Truck” has expandable sides and is wrapped in graphics that depict the culture and flavors of Italy.

The hospitality truck also has a customer service specialist to answer questions about planning a trip to Italy. Potential travelers can use interactive kiosks to learn more about what Italy has to offer visitors.

In addition, there will be a host of materials and brochures available to take home.

“In this digital age of online access to information and do-it-yourself research, at the Italian Government Tourist Board we sometimes feel compelled to go against the current. We wish to get close to our visitors; we want the human element of the traveling experience to take center stage and leave a permanent mark in everyone’s memory,” said Riccardo Strano, director of the Italian Government Tourist Board North America, in a statement.

The truck is expected to be at The Borgata at 10:30 a.m. on Tuesday. The Borgata is located at 6166 N. Scottsdale Road.

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