In March, Uganda proudly celebrated the launch of non-stop flights from Entebbe to London Gatwick, a milestone aimed at strengthening trade, tourism, and connectivity between Uganda and the United Kingdom. Expectations were high: more British visitors, easier access, and a more substantial presence in the European tourism market. However, this expectation has been shattered by the UK Foreign Office’s decision to deny a UK visa to 90% of those who prepaid to exhibit at the Uganda Tourism Association stand at WTM London this week.